Next Step Design

Services: Brand, print and web

The Challenge

Next Step Design is known for its innovative foodservice design work for the country’s biggest hospitality brands. The firm had staked its reputation on wowing its clients and creating beautifully detailed work, but its brand was out of date and not at all representative of the firm’s award-winning portfolio and artful design style.

The Solution

To elevate Next Step Design’s identity, Vitamin developed new brand messaging inclusive of a value proposition, mission statement and tagline, as well as a new logo and print collateral. The new brand incorporates a bright color palette and organic, hand drawn brand elements (such as pencil sketches) that are used to represent the firm’s commitment to artistic, detailed design and the firm owner’s iteration process. The new website better showcases Next Step Design’s project portfolio and was custom developed to allow the client to easily edit portfolio content. The website also features an extensive blog, where industry leaders can comment on cutting-edge trends in the foodservice industry.

The Results

  • The new brand aesthetic creates a deeply-branded experience that accurately represents the creativity, design chops and craftsmanship Next Step Design brings to every client engagement.
  • The fully-responsive website with its mobile-friendly portfolio search system is geared to drive new business by enabling prospects to immediately see Next Step Design’s vertical market experience in user-customizable ways.
  • The website is set up for SEO success via good code, flow of information, and conversation / landing page integration. Once an on-going, strategic SEO program is integrated, this project will be better suited to successfully drive conversations and in-bound leads for everything from new market expansion to new business development and employee recruitment.
Responsive website design displayed on an iPhone
Responsive website design displayed on an iPad

Responsive, Custom Website

Vitamin designed a new fully-responsive, custom WordPress build. The website boasts a sortable portfolio area, making it easy for clients to see Next Step Design’s impressive breadth of work across all of its markets. The “Signature Details” section of the site allows users to discover the innovative solutions Next Step Design has provided clients.

See it in action

View Live Site
Responsive website design and custom WordPress theme for Next Step Design

Print Collateral

Vitamin designed new business cards, letterhead, envelopes and branded thank you cards for the firm. The look of each piece incorporates the crafty and artsy feel of Next Step Design’s brand and design aesthetic. Vitamin selected a neutral tone paper stock to reflect the firm’s natural and organic design process.

Identity and business collateral design for Next Step Design

Business Cards with Painted Edges

Vitamin incorporated the new brand colors — gray, green and orange — into the business cards. The bright colors are painted on the edge of the duplexed cards for a high-touch finish. Each Next Step Design employee receives their business cards in all three colors for variety and intrigue.

Duplexed business card design for Next Step Design
Letterhead design for Next Step Design Letterhead detail
Stack of duplexed cards showing painted edges