Next Step Design
Brand / Print / Web
Next Step Design is known for its innovative foodservice design work for the country’s biggest hospitality brands. The firm had staked its reputation on wowing its clients and creating beautifully detailed work, but its brand was out of date and not at all representative of the firm’s award-winning portfolio and artful design style.
To elevate Next Step Design’s identity, Vitamin developed new brand messaging inclusive of a value proposition, mission statement and tagline, as well as a new logo and print collateral. The new brand incorporates a bright color palette and organic, hand drawn brand elements (such as pencil sketches) that are used to represent the firm’s commitment to artistic, detailed design and the firm owner’s iteration process. The new website better showcases Next Step Design’s project portfolio and was custom developed to allow the client to easily edit portfolio content. The website also features an extensive blog, where industry leaders can comment on cutting-edge trends in the foodservice industry.
- The new brand aesthetic creates a deeply-branded experience that accurately represents the creativity, design chops and craftsmanship Next Step Design brings to every client engagement.
- The fully-responsive website with its mobile-friendly portfolio search system is geared to drive new business by enabling prospects to immediately see Next Step Design’s vertical market experience in user-customizable ways.
- The website is set up for SEO success via good code, flow of information, and conversation / landing page integration. Once an on-going, strategic SEO program is integrated, this project will be better suited to successfully drive conversations and in-bound leads for everything from new market expansion to new business development and employee recruitment.