Next Step Design – Web + Branding

A Taste of Intentional Design


Next Step Design (NSD) is an innovative and influential force in foodservice design best known for their work in world-class restaurants, high-end hotels, resorts, and cutting-edge workplace dining. They have been recognized domestically and internationally for its work alongside leaders in the fields of architecture, design, and the culinary arts.


NSD is known for its innovative foodservice design work for the country’s most noteworthy chefs and the biggest hospitality brands. To continue to compete and remain at the forefront of their industry, it was necessary the brand maintain a presence that increases awareness and tells the story of how NSD defines dining experiences. The team turned to Vitamin to craft a brand indicative of their reputation, top-of-the-line equipment, and premier services.


Vitamin crafted brand messaging inclusive of value proposition, mission statement and tagline. Vitamin also designed a new logo and print collateral featuring a bright, organic color palette with hand drawn elements detailing NSD’s commitment to artistic, detailed design. The website showcases NSD’s transformative work, targeting chefs, owners and prime developers with meaningful, short-burst and relevant content fueled by dramatically large photography showcasing the detail of each space.


The results were a one of kind UI/UX and deeply branded experience that accurately represents the creativity and craftsmanship Next Step Design brings to client engagements. The project portfolio drives new business by enabling prospects to immediately see Next Step Design’s vertical market experience in user-customizable ways. The website generates three to six pre-qualified inbound leads per month through organic SEO and content funnel.

Signature Details

The website leverages a sortable portfolio area using custom filters and categories making it easy for users to access Next Step Design’s impressive breadth of work across all markets. Hand-drawn elements throughout the site are a nod to NSD’s owner Russell LeBow Stilwell’s design process. The Signature Details section of the site allows users to discover the innovative solutions Next Step Design has provided clients.

Seamless Drive-Through Experience

The Next Step Design website was built on a fully customized WordPress theme and designed to work from phone to tablet to desktop, seamlessly, including all portfolio filters, hand drawn elements, and way-finding.

Organic Design

Vitamin selected neutral-tone paper stock one the main side with bright and tasty colors on the opposite. Bright colors painted on the edges of duplexed business cards add a high-touch finish. Each employee receives their business cards in all three colors.

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