A. Morton Thomas + Associates

Remapping User Experience in Civil Engineering

Content StrategyUI/UXWebsite DesignLead Generation

A. Morton Thomas + Associates (AMT) is an employee-owned, multidisciplinary engineering firm with over 60 years of success providing civil engineering, surveying, environmental, landscape architecture and construction engineering inspection services. AMT has over 525 employees in twenty offices across the Mid-Atlantic and Southeast regions.


With an Engineering News Record ranking of 220, and a breathtaking portfolio of ingeniously solved engineering challenges, AMT’s website needed to look the part of a nationally recognized firm; one who’s project portfolio and corporate culture stand tall and readily accessible for short-listing and competitive recruitment.


Vitamin leveraged visually stunning photography to create a one-of kind home page layout making use of large way-finding elements, engaging type treatments embodying calls to action,
gave the site a more engaging appearance. We also addressed engagement by changing the page titles to speak to a wider audience with friendlier and easier project filtering.


To highlight their themes of teamwork, talent, and trust, Vitamin optimized AMT Engineering’s website to reflect their industry expertise and progressive systems. In addition, the updated user interface brings a more logical layout and flow. Both potential clients inquiring about an upcoming proposal and eager professionals excited to take on the next step in their career can quickly and intuitively navigate through the site.

amt family

Picture This

For AMT Engineering, the proof is in the product. Vitamin fortified the firm’s portfolio and website user journey with large images, bold colors, and an interface that’s easy to navigate. Scrolling through the homepage is a journey through dramatic environmental transformations that highlight AMT’s positive impact on transportation via and the monumental feats of civil engineering the firm is known for.

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amt desktop

Way-Finding Strategy

In terms of navigation, it was important that AMT Engineering’s services, news, and projects be easily accessible and simple to filter. Portfolio users are able to quickly select their relevant industry or project type. Each section features branded overlays that create cohesion coupled with a dynamic look/feel.


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