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Creative Team Expansion Helps Deliver String of Client Successes
Baltimore, Md. – Vitamin®, a leading digital-first integrated marketing agency, continues to deliver exceptional content, due in part to its enhanced creative team, the result of an ongoing strategy by leadership to grow and mature the agency. One of the first steps was to seek out highly skilled, veteran design professionals with a track record of digitally-focused work, furthering Vitamin’s reputation for delivering some of the region’s most esteemed creative content. Vitamin welcomed Cory Magin, VP, Creative & UX, and Art Directors Trevor Best and Liz Merchant, bringing high-impact, digital and brand integration expertise that few agencies can match and a rapidly growing portfolio of groundbreaking work.
“A truly integrated agency is able to communicate a consistent client message across every medium, but most importantly, from a digital perspective,” says Vitamin President and CEO Amanda Karfakis. “It’s a digital-first world, where consumers almost exclusively identify, target, and conduct business online. In today’s environment, you need a team that’s always evaluating the spectrum of mobile, social, and web – just like the public does every day. Our creative team allows us to better communicate a client’s unique message and quickly make a connection, before the public moves on to the next thing.”
Vitamin’s creative team has recently launched several high-profile client integrated campaigns, each with a digitally intensive approach to target specific audiences, increase inbound leads and raise awareness. Integrated campaigns for Arnold Automation and Arnold Packaging, Ellin & Tucker, KLNB, and SIOR, the Society of Industrial and Office Realtors, showcase the diversity of Vitamin’s portfolio and the creative team’s ability to apply its capabilities to a wide range of industries and client needs.
After joining Vitamin as the agency’s first Creative Director, Magin was soon promoted to his current executive role, guiding the creative department and providing strategic counsel for clients, while still personally collaborating with the creative team on virtually every account. As the agency has evolved in recent years, so too have the responsibilities of leadership duo Amanda Karfakis and Mike Karfakis. Magin’s addition has allowed them to focus on the company’s long-term strategic goals, and as a result, expand Vitamin’s account portfolio, scope of services, and presence in the market.
“Cory and I worked together in Baltimore for many years and I’ve always been impressed by his abilities,” says Vitamin CFO, Mike Karfakis. “When the opportunity to have him join Vitamin arose, it was clear he would make an immediate impact. His capabilities in digital design and project management, brand design and integrated marketing are exceptional. Plus, his reputation and connections in the market mean that he has the ability to attract even more exceptional talent to Vitamin. Cory’s addition has made Vitamin stronger, more productive and gives us the resources to expand the company.”
Magin considers the work that’s been accomplished since the creative team’s expansion to be perfectly representative of the agency’s overall capabilities and indicative of what’s to come.
“The work the Vitamin creative team has compiled in the last 18-months has been diverse, impactful, and most importantly, extremely effective for our clients,” says Magin. “We’re finding ways to shine a light on what makes each brand unique and bring those things to life in an authentic way that our clients embrace. We’ve built a tremendous amount of energy and momentum, which is both rewarding and exciting to be a part of. Vitamin has never been stronger.”
Vitamin® is the “Cure for the Common Brand®,” a full-service, digital-first integrated marketing agency, providing clients with high-quality, process-driven deliverables within the disciplines of branding, website design and development, SEO/SEM, media & advertising, print, public relations, and social media. Founded in 2002, the Baltimore-based agency specializes in holistic, deeply-branded experiences that define clients and bring their unique differences to life with a focus on inbound lead generation and lead nurturing. Vertical expertise includes banking, built environment, commercial real estate, financial services, healthcare & human services, manufacturing and non-profit market sectors. Vitamin is a certified MBE/DBE/SBE by the Maryland DOT.
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