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The Society of Industrial & Office Realtors is made up of the industry’s most elite brokers. With more than 3,400 members in 686 cities and 38 countries, SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate brokerage specialists.
Challenge
SIOR is a membership organization for CRE’s absolute best and brightest. Successful brokers move quickly, and to capture their attention you must be bold, clear and extremely relevant. SIOR partnered with Vitamin to enhance, polish, and elevate their brand to align more closely with key audiences at various stages of the membership lifecycle — from new-member acquisition, to engaging existing members.
Solution
Our marquee piece for SIOR was the design of an elaborate, upscale Welcome Kit for new members, capturing a sophistication and polish indicative of the the SIOR brand. Prospective members were targeted through a video-rich, integrated HubSpot campaign that included landing pages and email marketing to nurture the acquisition process, along with updated marketing collateral for the Spring and Fall World Conferences.
Results
Qualified leads are rolling in through our HubSpot programs and the response to the newly refined brand from both members and SIOR staff has been tremendous. These efforts were just the beginning of our relationship with SIOR. We followed this up with a complete website redesign that launched in the fall of 2019. We are actively managing content generation, earned media and are set to support PR efforts throughout the year.
Marketing Automation
Our HubSpot landing pages and corresponding email templates bring the newly refined SIOR tone and messaging to life in an immersive, compelling fashion. We use subtle animation and waypoints to trigger messaging that clearly outlines the nuances of various membership options that are available and that walks visitors through a clear step-by-step process to move forward.
View Hubspot Landing Page
High-Touch Welcome Kit
The SIOR Welcome Kit was designed to dramatically unveil new members’ lapel pins, certificate and support documentation, as well as introduce them to the Marketing Toolkit, which they can now utilize to market themselves as a newly crowned SIOR member. The piece is soft touch and uses a unique coupling of metallic ink and spot varnishes to give an immediate sense of prestige that is world-class.
See More Work for SIOR
We followed this campaign up with a complete website redesign that launched in the fall of 2019. We are actively managing content generation, earned media and are set to support PR efforts throughout the year.
View SIOR Website Redesign
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