The Mood Center Selects Vitamin as Public Relations Agency of Record

Partnership will support continued growth across Annapolis and Columbia while expanding awareness of innovative mental health therapies, including ketamine

The Mood Center, a leading mental health practice specializing in innovative neurotherapy treatments for depression and related conditions, has named Vitamin® as its agency of record for PR.

The Mood Center offers advanced, evidence-based treatments, including IV ketamine therapy, SPRAVATO® (esketamine), a Johnson & Johnson treatment, and transcranial magnetic stimulation (TMS), designed to support patients experiencing treatment-resistant conditions. These therapies are often used to support individuals dealing with depression, anxiety, PTSD, suicidal ideation, chronic pain, migraines, Lyme disease, and other complex conditions where conventional approaches may not have been effective.

Under the engagement, Vitamin will support The Mood Center’s continued growth across its two primary locations in Annapolis and Columbia, Maryland, with a focus on strengthening connections with referring providers and increasing the awareness of effective treatment options for people seeking meaningful relief. A central component of the partnership will be education,  helping providers better understand emerging therapies, and also making it easier for individuals to knowledgeably explore new options when traditional approaches have not worked. 

“Our focus is really on meeting people where they are and making sure that both providers and patients understand what’s possible when it comes to treating depression today,” said Brad Masters, COO and CMO of The Mood Center. “Across Annapolis and Columbia, we’ve built a model around thoughtful, evidence-based care and close collaboration with the provider community. Our partnership with Vitamin helps us share that approach more broadly and connect more people to care that’s truly making a difference.” 

Access also remains a critical part of the conversation, navigating insurance coverage and pathways to care can be a barrier for many patients and providers. The Mood Center works closely with patients to help them understand their options and the steps required to access treatment. Vitamin will help bring greater visibility to that process, ensuring more people are aware not only of available therapies, but how to realistically access them.

While both locations remain integral to the organization, the Columbia office represents a key opportunity for continued growth as it builds toward full patient capacity while helping to set the stage for continued expansion and long-term growth.

Vitamin will lead strategic communications efforts, including media relations, thought leadership, and content development, with a focus on elevating The Mood Center’s expert positioning across earned media, podcasts, and industry platforms. The work will also include ongoing content strategy and social media support to strengthen engagement with referring providers and ensure consistent visibility among prospective patients. A key component will be shaping and sharing patient stories in a thoughtful, responsible way and translating clinical outcomes into real-world narratives that resonate with both providers and individuals exploring treatment options.

“We’re incredibly excited to welcome The Mood Center into our healthcare and behavioral health work at Vitamin,” said Vitamin Partner of Client Success & Operations, Michael Karfakis. “There’s a real opportunity to elevate this story, strengthen provider relationships, and bring forward the kinds of experiences that help people better understand what’s possible and ultimately connect more individuals to care that can truly change lives.”

Karfakis adds that the partnership reflects the shared commitment between the agency and The Mood Center to strive toward improved outcomes for individuals navigating complex mental health challenges.

Referring providers can complete the Refer a Patient form to refer a patient. Patients can fill out an online Scheduling form to request an appointment. For more information or to connect directly, both providers and patients can visit the website or call 443-940-MOOD.

Behavioral health and healthcare organizations interested in learning more about Vitamin’s approach to PR, content strategy, and digital visibility can visit VitaminIsGood.com

About Vitamin
Vitamin is a full-service brand, web, and marketing agency trusted by established organizations navigating growth, change, and pivotal moments. For 23 years, Vitamin has been the Cure for the Common Brand®, helping companies clarify their value, sharpen their differentiation, and build brands that are instantly understood and effortlessly remembered. We create brands, websites, and integrated marketing programs that align strategy with execution and drive measurable business outcomes. Our team brings the strategic depth of a large agency with the accountability, speed, and senior-level attention only a focused partner can provide. Headquartered in Baltimore, Md., at the gateway to historic Federal Hill, Vitamin can be found on social @vitaminisgood.

About The Mood Center
The Mood Center is a behavioral health practice with locations in Annapolis and Columbia, Maryland, specializing in the treatment of depression, anxiety, complex trauma, PTSD, chronic pain, and related conditions. The practice offers advanced, evidence-based therapies including IV ketamine, SPRAVATO® (esketamine), a Johnson & Johnson treatment, and transcranial magnetic stimulation (TMS). The Mood Center takes a fresh, innovative approach to medicine, with a focus on supporting individuals who have not found success with traditional treatments. By working closely with referring providers and guiding patients through the process of accessing care, including navigating insurance and coverage considerations, The Mood Center is committed to expanding access to effective treatment and helping patients find meaningful, lasting relief. Learn more at themoodcenter.com