Your Brand’s Next Evolution.
In recognition of 100 years of service to humanity, Catholic Charities continues to build on the non-profit’s legacy of cherishing the divine within us all. As the largest private human services provider in the state of Maryland, Catholic Charities is committed to adapting to the ever-changing needs of the community while expanding reach and impact for individuals and families.
CHALLENGE
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Catholic Charities’ website supported more than 80 programs across 200 locations but lacked clear navigation and brand cohesion.
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Diverse and overlapping services were difficult to distinguish, creating confusion for people seeking immediate assistance.
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Donors, volunteers, and advocates lacked clear paths to engage, give, and take action online.
STRATEGY
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Led a comprehensive content strategy and UX redesign to simplify navigation and unify the brand experience.
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Reorganized programs into six clear focus areas to guide user journeys and improve service discovery.
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Introduced persistent calls to action, storytelling, and impact-driven content to connect people in need with resources and supporters with purpose.
RESULTS
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Launched a modern, scalable nonprofit website that supports clarity, access, and long-term engagement.
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Unified multiple initiatives into a cohesive digital presence aligned with Catholic Charities’ centennial milestones.
- Reflected the evolution of the Catholic Charities brand by integrating tone, messaging, and calls to action from major initiatives including Greater Promise, Dragon Boat Races, Comfort & Joy and Hope is Just the Start.
Purpose-driven Journeys
Considering the user journey was critical to carving out the various paths within the website. Impactful stories align with each area of focus, providing compelling evidence of each program’s impact in the community.
View Live Site
Action in Context
At various points throughout the site, calls to action to volunteer, donate, or get help are persistent. For mobile users, key navigation becomes centered on the page, creating enhanced immediacy.
Words Matter
The grouping of Catholic Charities’ varied services into clear areas of focus enables a site visitor to get a complete snapshot at a glance of the breadth of the non-profit’s programming. Labels such as “Achieving Independence” speak to the aspirational, hopeful nature of Catholic Charities’ work and mission rather than language that could be perceived as a limitation.
