Ellin & Tucker – Ad Campaign
Ellin & Tucker was gearing up for its 70th anniversary, marking 70 years in business, 70 years as an independent firm and 70 years of commitment to Greater Baltimore. As one of the area’s top public accounting and business consulting firms, Ellin & Tucker wanted to celebrate its accomplishments with the Baltimore business community by making a big splash that would keep the firm top-of-mind year-round and generate positive buzz for Ellin & Tucker’s 70th anniversary.
A print advertising campaign dubbed, “A Little Too Honest” highlighted the values and unique characteristics on which the firm has staked its reputation over the last 70 years — including its unwavering commitment to open communication and honest accounting. The campaign executed by Vitamin encompassed a series of seven, full-page print ads that ran in the Baltimore Business Journal. Using a sarcastic and humorous tone, each ad featured a brutally honest headline and highlighted a key characteristic that differentiates the firm from its competitors. The ads were designed to capture readers’ attention through bold imagery and compelling copy, while elevating Ellin & Tucker’s status as a top 10 mid-Atlantic accounting firm and employer.
The “A Little Too Honest” ad campaign set a new, attention-grabbing standard for the firm’s advertising. The campaign effectively commemorated Ellin & Tucker’s 70th anniversary with strategic ad placements throughout the year. It was widely talked about among the targeted business community and resulted in an influx of phone calls, text messages and emails to the firm. Furthermore, the campaign resulted in significant engagement among employees and it boosted chatter among clients and referral sources.