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In the Room


Vitamin Launches “In The Room” Ad Campaign for Ellin & Tucker


Baltimore, Md. – Vitamin®, the digital and public relations agency, recently launched a new ad campaign titled “In The Room,” for long-time client Ellin & Tucker, the mid-Atlantic’s leading public accounting and business consulting firm. The campaign uses the humorous metaphor of situations where precocious children showed an early interest in a specialized field, and how as adults, with Ellin & Tucker by their side, they were able to achieve great things in their career.

“If you’re not in the room with the client, you’re just another CPA,” said Ed Brake, managing director of Ellin & Tucker. “We build partnerships based on trust and respect. This campaign is an opportunity for us to showcase our dedication. It draws attention to our commitment, that we’ll be by each client’s side through all of their business successes and celebrations, and support them through their toughest challenges.”

“In The Room” is an integrated campaign featuring a series of 11 print ads, with a corresponding digital landing page. The ads were designed to capture the readers’ attention through playful imagery and copy, invoking humor and curiosity, while highlighting Ellin & Tucker’s ability to nurture their client’s passions into business success stories. Each ad correlates to an industry area of Ellin & Tucker’s expertise and work with sophisticated clients in commercial real estate, manufacturing, and private schools among others.

As Ellin & Tucker’s longstanding agency of record, Vitamin handled campaign conceptualization and execution, the media plan and buy, as well as design and development of the landing page, which doubles as a microsite.

“Our intention was to create a campaign that elevates Ellin & Tucker’s position as a power-player in Baltimore and builds upon the humorous yet sophisticated tone the brand is known for,” said Amanda Karfakis, president and CEO of Vitamin. “Being ‘In The Room’ during their clients’ most critical decisions is a point of distinction for Ellin & Tucker and it’s one of the reasons they’ve earned such an incredible level of respect and trust among the Baltimore business community.”

The ad campaign began in May 2018 with a soft launch. It will continue to run through 2018 and into next year. 

About Vitamin®
Vitamin® is the “Cure for the Common Brand®,” a full-service boutique digital and public relations agency. Focused on nourishing brands through an integrated approach to marketing communications, Vitamin maintains deep vertical market expertise across diverse fields, including healthcare, built environment, financial/banking services, education and non-profit. Vitamin is a certified MBE/DBE by the Maryland DOT. Follow Vitamin on social media @vitaminisgood.

About Ellin & Tucker
Founded in 1946, Ellin & Tucker ( is a leading CPA firm headquartered in Baltimore, Md. that specializes in accounting, auditing, consulting, forensics and valuation, and tax services. As the fifth largest accounting firm in Greater Baltimore, Ellin & Tucker employs more than 120 people in offices in Baltimore City and Washington D.C., and serves national and international clients through its affiliation with DFK International/USA, a top 10 international association of independent, full-service accounting firms and business advisors in major geographic and economic centers throughout the U.S. and around the world.

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