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When the COVID-19 pandemic and holiday season collided in 2020, Catholic Charities of Baltimore was faced with a significant challenge for one of their most popular annual events – the Christmas Festival at the Basilica. With an in-person concert out of the question, Catholic Charities sought out Vitamin to conceptualize an engaging virtual experience for the community that embodied the joy of the holiday season.
During a recent online panel discussion hosted by PRSA Chesapeake, Vitamin and our friends at Catholic Charities shared how we reimagined their beloved holiday concert into a month-long online celebration called “Comfort & Joy’‘.
Panelists shared how Catholic Charities and Vitamin collaborated to virtually capture the spirit of the season with the month long “Comfort & Joy” campaign that drove a 29% increase in donations, boosted website visitors by 32x over annual concert attendees, saw a 200% increase in email engagement, and laid the foundation for a new online platform that Catholic Charities can now utilize for a range of exciting virtual fundraising and event opportunities.
Check out the campaign case study.
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