Services: Brand / Print / Web
The focus of Spartan Surfaces’ website redesign was to generate inbound marketing leads. To accomplish this, Vitamin centered the site around a custom built Project Finder application that allows site visitors to browse a deep portfolio of completed installations.
The Project Finder streamlines the user’s ability to find products quickly and then queue up samples via integrated forms. Contact information for sales reps is integrated into the results to provide the end-user multiple paths to conversion. The multi-faceted search feature was built using the .NET Framework. It enables users to filter the portfolio by any combination of region, material, application type or sustainability type. Using jQuery and Ajax calls, the filters re-sort and display content with virtually zero page refresh, providing a quick and seamless experience for the user. On the back-end, the project leverages a custom .NET Framework CMS that enables the team at Spartan Surfaces to control almost every aspect of the site’s content and project portfolio.
Brand assets designed and delivered throughout the course of Spartan’s engagement with Vitamin include the brand identity and business cards.