Saint Agnes Web Campaigns

Services: Web and SEO

The Challenge

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With population health growing in importance and 80% of Internet users now on a smartphone, Saint Agnes Hospital knew it needed to enhance its web presence. The hospital partnered with Vitamin – its web and public relations agency of record – to develop a website that would stand out amongst other hospital websites, be easy to navigate and better serve its patient population.

The Solution

Vitamin designed a website meant to serve as an easy-to-access, digital wellness resource to attract new patients. The new website, built on the WordPress platform, is responsive and functions seamlessly across multiple devices. It is also easier and more intuitive to navigate, highlighting patient success stories and making the hospital’s services easier to locate. Vitamin built a custom search module on the homepage that allows visitors to search for common ailments for which they want to seek treatment. The functionality links patients to the appropriate institute, making it easier for patients to find the specific services they need.

The Results

By redesigning the website and making it fully responsive, Saint Agnes has seen marked results:

  • The website is easy to navigate and access via desktop, mobile or tablet.
  • Saint Agnes has seen a 30% increase in mobile traffic to the website since the redesign.
  • Patients have anecdotally remarked that wellness content is more accessible.
  • The hospital’s services are now more prominent and the conversational search function stands out as a valuable patient resource.
  • The website won an Award of Excellence in the PRSA Maryland “Best in Maryland” competition.
Saint Agnes website redesign
Saint Agnes Hospital web design on Ipad

Additional Work: Saint Agnes Doctors Mini-site

This fully-responsive website facilitates existing and prospective patients in locating primary care physicians, specialists and OB/GYN practitioners within the Greater Baltimore area. The site is organized into three main geographic regions and provides a user-friendly, seamless experience between desktop, tablet and mobile devices. The site is built on the WordPress platform and easily maintained by key staff members at Saint Agnes.

See it in action

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Saint Agnes Docs website design

“Our new website has amplified our presence amongst our patient population. We’ve seen increased traffic, better rankings in search engines and positive comments from patients and doctors. We couldn’t be happier.”

Kirstan Cecil, Chief Marketing & Communications Officer

Additional Work: 150th Anniversary Site

Vitamin developed this website to help Saint Agnes Hospital celebrate its 150th Anniversary. The website was designed and built as an online companion to the recently opened “Heritage Hallway” exhibition. Much like the exhibition, the single-page, scrolling design of the website is intended to be experienced as a timeline which chronicles the history of Saint Agnes Hospital from its founding to its present state as a premier teaching hospital in the Baltimore area. As the user scrolls down the page various JavaScript-enabled effects add depth to the user experience through various animations and interactive callouts.

See it in action

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Saint Agnes 150th Anniversary Mini-site design