RMF Engineering

Services: Brand, print, web, public relations and advertising

The Challenge

RMF Engineering was working toward a partner transition, seeking to recruit a higher caliber employee and looking to provide the new business team with high quality sales collateral. To do this, RMF needed an agency that could bring the full range of branding, digital and public relations services to the table. RMF Engineering selected Vitamin as its agency of record in 2007 and that partnership continues today.

The Solution

Through our discovery process Vitamin gained in-depth knowledge about RMF Engineering and rebranded the firm as it truly was: the region’s most technically proficient and exceptionally sound engineering firm. Vitamin redesigned the website to be engaging and visually impactful, to show the depth of RMF’s work, and to highlight the firm’s process-driven, meticulous approach. Vitamin also implemented an ongoing SEO program to funnel more inbound leads directly to the sales team. With the visual identity and core messaging in place, Vitamin then launched a full-scale public relations program, positioning RMF’s experts as thought leaders among the trade media and increasing RMF’s visibility in the marketplace. Today RMF’s technical experts continue to write bylined articles, which Vitamin edits and gets published in some of the most notable engineering trade publications.

Vitamin redesigned the RMF Engineering website again (in 2015) to make it fully responsive and enhance SEO. Leveraging the WordPress CMS, the new website gives RMF full control of its project portfolio, enabling the firm to highlight their most current projects and news.

Most recently, Vitamin proactively audited the site to ensure it was compliant with the Americans with Disabilities Act (ADA) regulations. In order to improve the user experience for visually-impaired audiences, Vitamin fully updated the website’s color scheme, content, calls-to-action and imagery.

The Results

Since Vitamin became RMF’s digital and public relations agency of record, RMF has seen a variety of notable results:

  • Inbound leads for new business have continuously increased due to the enhanced website and improved SEO.
  • The website meets Web Content Accessibilities Guidelines (WCAG) 2.0 AA compliancy requirements.
  • RMF experts have had more than 70 bylined articles published in prominent trade publications including Architectural Record, Building Design + Construction, The Engineering News-Record, The Military Engineer, and countless others.
  • The firm has enhanced credibility amongst new business prospects during the RFP process due to the relevant articles the firm has had published.
Figure 1.1
RMF Engineering logo update
Figure 1.2
RMF Engineering print collateral design
Figure 1.3
RMF Engineering business card design

Sales Kit

Vitamin designed this custom pocket folder using premium paper and a variety of intricate finishing techniques. The piece is built to hold an oversized, tri-fold brochure, business card, and service and market data sheets. The gusseted pockets make it possible for the folder to retain upwards of 30 sheets of paper. A foil-stamped, embossed belly-band was designed to compliment the piece and announce RMF’s 30th anniversary.

RMF Engineering sales kit design RMF custom trifold design
RMF Engineering sales kit design

“As a trusted advisor, Vitamin has provided an organized, disciplined approach to making sure that RMF is constantly maintaining its industry recognition through news stories, trade magazine articles, highlighted events and strategic web campaigns.”

Duane Pinnix, President and CEO

Custom WordPress theme design and development

Vitamin worked alongside RMF to give their website a complete overhaul. The new website is retina-ready, responsive and search engine optimized. The website layout is extremely clean with large and engaging imagery. The content is clearly organized and partitioned in a digestible matter for the user. The format of the pages translates seamlessly when resized to tablets and phones. Scrolling through the homepage there is a clear synopsis of RMF’s services and project portfolio.

See it in action

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RMF Engineering custom website design
RMF Engineering website design ipad
RMF Engineering website design mobile RMF Engineering website design ipad