Services: Brand / Print / Web
RJM’s website came with unique challenges: there was no custom photography to leverage, no existing structured brand and no brand messaging.
To remedy this challenge, Vitamin worked with RJM to have its projects and office spaces shot by a professional photographer. The images were used throughout the site, reinforcing the company’s identity as a versatile, diverse and experienced firm. We added topographic lines to the background of the site for textural depth, reminiscent of the civil drawings that are often a product of RJM’s deliverable. Sales-motivating, web-friendly copy was developed that embodied RJM’s core differences, unique attributes and depth of project experience.
Vitamin also designed various brand assets for RJM including its brand identity and business cards.