Phoenix Engineering

Services: Brand / Print / Web

Phoenix Engineering needed a branding overhaul, and they got the whole enchilada. We’re talking brand messaging, an identity update, collateral and sales kit design, as well as a custom build marketing site. Each of these pieces helped Vitamin effectively position Phoenix as the only full-service, minority certified civil engineering firm in Maryland.

Figure 1.1
Engineering logo design for Phoenix Engineering.
Figure 1.2
Engineering logo design for Phoenix Engineering.
Figure 1.3
Phoenix Engineering collateral design
Figure 1.4
Phoenix Engineering collateral design

Collateral Design and Custom Sales Kit

Phoenix Engineering’s collateral is clean and simple. Pops of color make the content and location of information immediately obvious. The pieces are tied together through the use of a color bar and grid mark arrangement that pays homage to elements commonly seen on civil engineering plans. Vitamin also designed a clean, engaging custom die pocket folder to compliment the collateral. We leveraged high-touch finishing techniques and a unique full-height pocket. Multiple spot varnishes and metallic inks create textural contrast throughout the piece and accent important messaging and contact information. The piece is designed to accommodate market and services slicksheets as well as a business card.

Phoenix Engineering collateral design
Phoenix Engineering pocket folder design
Phoenix Engineering business cards

Custom Web Design

Phoenix Engineering’s web site was designed to prominently feature their wide range of skills and MBE/WBE/DBE certifications. Aligned with the company’s new logo and stationery collateral, this design borrows elements most often seen within civil engineering plans by using color bars, crosshairs and a grid arrangement. The site features a modular layout that uses custom javascript to dynamically add crosshairs and resize content modules to snap to the grid. These features were incorporated as a way to pay homage to the Phoenix Engineering’s versatility and the importance of structure and planning.

See it in action

View Live Site
Phoenix Engineering website design