Michael Halebian & Co.
Services: Brand / Print / Web
Michael Halebian & Co. needed a new brand strategy, inclusive of brand messaging, print collateral, a new identity and a new website.
The driving force behind the redesign and re-launch of the MHCO brand was two-fold: implement a scalable brand image and message, and position Halebian as an industry leader. MHCO teamed with Vitamin to craft a highly polished, professional website with strategic brand messaging at the forefront. In addition to messaging, Vitamin architected and built a custom multi-faceted product search application that enables site visitors to browse and quickly find products. The application leverages the .NET framework and users can filter the products by any combination of Region, Material, Application Type, or Sustainability Type. On the back-end, the project leverages a custom .NET Framework CMS that enables the team at MHCO to control almost every aspect of the site’s content.
Vitamin was responsive for developing MHCO’s brand messaging, updated logo identity, printed sales collateral and HTML email templates.