Ellin & Tucker Office Move

Services: Print and public relations

The Challenge

Ellin & Tucker was moving its headquarters to 400 E. Pratt Street, as part of an open-space plan developed by the Downtown Partnership of Baltimore to rejuvenate the downtown area. The managing director of the firm wanted to find a creative way to publicize the move and highlight the new, unique office.

The Solution

Vitamin developed a media relations plan to gain ongoing promotion both before and after the move, to generate buzz and excitement about the new office and to remind the local community of Ellin & Tucker’s commitment to the city. To generate buzz pre-move, Vitamin invited the local media to a private hardhat tour to see the brand new office while it was still in development. Vitamin developed a well-designed press kit to hand out to the media that included information about Ellin & Tucker, the building, the interior design of the office and more. To promote the move, Vitamin custom designed an engaging, on-brand, direct mailer to tell the story of Ellin & Tucker’s move to 400 E. Pratt St. The printed mailer was sent to Ellin & Tucker’s key constituents including clients, current and past employees, and community partners. Once Ellin & Tucker had officially moved into the new space, Vitamin invited the media to come back out and see the completed office.

The Results

  • Top tier-local media attended the hardhat tour, including: The Baltimore Sun, the Baltimore Business Journal, the Daily Record and WJZ-TV.
  • Vitamin earned more than 10 press hits for the firm’s move.
  • Vitamin arranged press interviews and provided commentary from Ellin & Tucker with the Baltimore Business Journal, The Daily Record, WYPR and more, covering a variety of Baltimore-related topics including creating innovative workspaces for the next generation.
Figure 1.1
Ellin and Tucker direct mail moving announcement
Figure 1.2
Ellin and Tucker direct mail moving announcement
Figure 1.3
Ellin and Tucker direct mail moving announcement
Ellin and Tucker direct mail moving announcement

Contact us.