Ellin & Tucker Office Move

Services: Print and public relations

The Challenge

Ellin & Tucker was moving its headquarters to 400 E. Pratt Street, as part of an open-space plan developed by the Downtown Partnership of Baltimore to rejuvenate the downtown area. The managing director of the firm wanted to find a creative way to publicize the move and highlight the new, unique office.

The Solution

Vitamin developed a media relations plan to gain ongoing promotion both before and after the move, to generate buzz and excitement about the new office and to remind the local community of Ellin & Tucker’s commitment to the city. To generate buzz pre-move, Vitamin invited the local media to a private hardhat tour to see the brand new office while it was still in development. Vitamin developed a well-designed press kit to hand out to the media that included information about Ellin & Tucker, the building, the interior design of the office and more. To promote the move, Vitamin custom designed an engaging, on-brand, direct mailer to tell the story of Ellin & Tucker’s move to 400 E. Pratt St. The printed mailer was sent to Ellin & Tucker’s key constituents including clients, current and past employees, and community partners. Once Ellin & Tucker had officially moved into the new space, Vitamin invited the media to come back out and see the completed office.

The Results

  • Top tier-local media attended the hardhat tour, including: The Baltimore Sun, the Baltimore Business Journal, the Daily Record and WJZ-TV.
  • Vitamin earned more than 10 press hits for the firm’s move.
  • Vitamin arranged press interviews and provided commentary from Ellin & Tucker with the Baltimore Business Journal, The Daily Record, WYPR and more, covering a variety of Baltimore-related topics including creating innovative workspaces for the next generation.
Figure 1.1
Ellin and Tucker direct mail moving announcement
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Ellin and Tucker direct mail moving announcement
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Ellin and Tucker direct mail moving announcement
Ellin and Tucker direct mail moving announcement