Central Scholarship

Services: Brand, print, web and public relations

The Challenge

Central Scholarship is a 92-year-old, Baltimore-based nonprofit that annually provides $1 million in scholarships and interest-free loans to students to pursue undergraduate, graduate and professional degrees, as well as vocational training. When the nonprofit received nearly 4,000 applications but could only provide funds to less than 10% of the students who applied, the executive team was on a mission to secure more funding.

The Solution

Upon review of Central Scholarship’s brand, Vitamin immediately realized that the 92-year-old organization needed a complete brand revitalization: an updated name, a new logo and tagline, plus a website that could capture the interest of donors and allow them to make contributions online.

Vitamin developed new brand messaging for Central Scholarship, redesigned the logo, enhanced the organization’s full color palette, designed and built a fully responsive website on WordPress, and then optimized the site for SEO to allow potential donors and estate planners to find the website easily. The saturated, high-contrast color palette was applied to the newly created print collateral and incorporated into the redesign of Central Scholarship’s office.

With the momentum of the new website and branding, Vitamin launched a media relations campaign, publicizing the nonprofit as an untapped resource for students requiring tuition support.

The Results

Central Scholarship saw immediate benefit from the rebranding, web design and media relations campaign:

  • The updated name and brand has raised Central Scholarship’s visibility as Maryland’s largest nonprofit supplying grants and interest-free loans to students.
  • Donor support has been easier to secure and the new site’s organic SEO has driven several inbound leads to call or contact Central Scholarship regarding potential estate donations.
  • The PR effort earned Central Scholarship press coverage in major print, trade and broadcast media, including the Baltimore Business Journal, Citybizlist, Scholarships Times, WJZ’s “On-Time” and the Lumina Foundation – the nation’s largest private foundation dedicated to higher education access and success.
  • Several media outlets requested post-program stories from students, creating buzz about Central Scholarship among regional constituents, donors and educators.
Figure 1.1
Central Scholarship Logo Design
Figure 1.2
Central Scholarship collateral design
Figure 1.3
Central Scholarship Advertisement
Central Scholarship website on iPad
Central Scholarship on iPad Central Scholarship Collateral Design

“Our new website has everyone buzzing with excitement: our students, our donors and our staff. The site is clean, modern and easy to navigate, which the students love. It’s easy to use on the back-end when we need to make content updates, which our staff loves. And the incorporation of video shows how Central Scholarship is changing lives everyday, which our donors love. It’s a win-win for all.”

Jan Wagner, President

Custom WordPress theme design and development

The Central Scholarship website is designed to serve as a platform to aid the organization in getting their message out to both prospective scholarship candidates and donors. The site content is highly accessible through prominent, descriptive navigation elements and content modules. Built on the WordPress platform, the site features a ground-up custom template that provides site administrators extensive control over the bulk of content and navigation of the site.

See it in action

View Live Site
Central Scholarship website