Expertise In Brand Evolution for Tech + Manufacturing

Founded in 2002, Vitamin’s relevant client experience includes brand modernization and strategic brand positioning programs in technology and manufacturing that have reinvigorated and redefined how these brands are perceived – and valued – by their audiences.

Like-mindedness

We’re a woman-owned, husband-wife team almost 20 years strong and staffed by go-getters. Our founders are also active in property development, design, and renovation. Having directly researched and spec’ed all of the integrated LED lighting solutions for our modern, state-of-the-art office building in downtown Baltimore, including multi-zone controllers and remotes for our custom RBG outdoor signage, we bring enough of an understanding to hit the ground running, together.

Your CMO Partner

We thrive in partnerships where leaders bring smart, attainable goals, an appreciation of the competitive advantage digital marketing brings, and the desire to grow, together. In partnerships such as this, Vitamin is empowered to bring intelligent guidance and strategic visioning / planning to the table to plug-in as fractional CMOs who execute on strategy and tactics, under one roof.

Strategic Goals

• Increase LumaSmart’s potential for higher valuation as a company and brand
• Align the brand refresh to coincide with new facility purchase and build-out
• Redefine and reposition the LumaSmart brand in a manner that enables the brand to broaden its product and service offerings while also conveying the core brand value in an immediate and memorable fashion
• Weave the brand story into the marketing effort including web and social content (LinkedIn) aimed at highlighting brand difference, products and services
• Fully customized, on-brand website experience inclusive of written content, navigation, and calls-to-action that generate a funnel leading visitors to remember, recommend, request more information, start a conversation, and buy

Discovery + Kick Off

We will begin by facilitating an in-depth discovery session via Zoom with LumaSmart. This session will account for interviewing three to five key decision makers in the C-suite. Our mission together will be to discuss and plan our strategy and tactics for the first quarter, along with an interview that will uncover the required data related to LumaSmart’s core differentiators so that we can effectively formulate a professional and polished brand ethos inclusive of mission statement, value proposition, and tagline.

Primary Tactical Initiatives*

*In the final scope of work, Vitamin will detail requirements and workflow for all of the below items. Together, our teams will review and finalize prior to sign off.

Phase One: May-July 2021

• Kick off + brand ethos intake
• Draft + finalize brand messaging
• Design + finalize brand identity
• Begin + finalize navigation map for new website

Phase Two: Aug. – Oct. 2021

• Begin + finalize interviews and writing for updated website written content
• Design + finalize blueprints for WordPress website master templates
• Design + finalize master template creative for new website
• Begin code development for new website

Phase Three: Nov. 2021 – Jan. 15, 2022

• Finalize code development + final testing for new website
• Insert content, art work, and images
• Complete all final QA and testing of new website
• Release website to LumaSmart for review / revise prior to launch

Phase Four: Jan. 16, 2022 – Feb. 2022

• Design + finalize email marketing creative for brand launch
• Design + finalize social media avatars and skins (LinkedIn)
• Launch + promote / announce new brand and website
• Press release and social content creation and disbursement

On-Going: (after brand and site launch)

• Document metrics for determining website performance and identification of areas of opportunity to improve, enhance and polish for optimal performance as a sales and marketing tool
• Ongoing web marketing strategy targeting specific geographic markets for expansion and new business inbound lead generation
• Continue planning for on-going content including email marketing + LinkedIn, trade media
• New agreement required, our teams to discuss specifics together

Website Hosting*

*For budgeting only, separate agreement for hosting to be issued.

One-time set up:
$500 (includes migration of all assets, server config, + go-live)

Monthly hosting:
$175 /mo (billable quarterly)

SSL Install:
$250 (+$150 for 1 year paid as pass-through to Thwarte by Vitamin and billed to LumaSmart by Vitamin)

Akismet Anti-Spam Install:
$250 (+$10/mo. paid direct to Akismet by LumaSmart )

Arnold Packaging + Automation

Incorporated in 1933, Arnold Packaging began as a manufacturer of liquid, cold-seal adhesives. Today, Arnold Packaging is the Mid-Atlantic’s single-source for the distribution of packaging supplies, the design and manufacture of custom-made containers, automated inventory management and packaging automation.

Carbone

Carbone Metal Fabricator brings passion and expertise to the creation of the most visually stunning, custom-fabricated stainless steel and metal products. The equipment, refrigeration, and architectural features they produce withstand the stresses of continual commercial use and enhance the allure of high-end residential projects.

Hi-Tech Fasteners

Hi-Tech Fasteners is an ISO-certified, master-stocking distributor of electronic hardware, fasteners and components to customers around the world. They carry a diverse inventory from the best brands in the industry through distribution facilities in the United States and Canada. Customers trust HTF as a dependable partner with a complete understanding of prototyping, design process and first production runs.

Squire

Squier Associates is a manufacturer’s representative in the foodservice industry with a reputation built over 40 years. With our consultative and relationship-driven approach, they recommend premium tabletop and equipment in the dining, hospitality, healthcare and education markets.

We have a senior team of proven veterans in built industry brand and digital marketing assigned:

Mike Karfakis – Fractional CMO
Cory Magin – UI/UX, Analytics, Lead Optimization
Trevor Best – Art Director
Liz Merchant– Art Director 
Alex Thompson – Senior Account Executive
Angela Davids – Content Strategist
Nabeela Asif-Klayr – Account Coordinator
Marlon Castillo-Lopez – WordPress Developer

Content Strategy, Brand Update / Repositioning, Website, Roll-Out Strategy + Tactics
– $12,000 USD/mo. for a period of 12 months

Next Steps:
Vitamin + LumaSmart to solidify scope and direction. From there, Vitamin will finalize a statement of work for sign off. For questions, please contact: Mike Karfakis: 410-732-6542 mike@vitaminisgood.com.