Your Brand’s Next Evolution.
Think is a technology consulting firm that takes the full spectrum of organizational solutions and applies them to technology, long-term visioning, strategic alignment, project management, and the sourcing of the right employees who align with a company’s culture.
Challenge
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Think set an aggressive growth mandate to double revenue within three years, requiring clearer articulation of its value, differentiation, and depth of experience for decision makers.
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The brand needed to communicate that value with immediate clarity and relevance to support expansion initiatives.
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Priorities included launching a new business unit, elevating key leadership, and building sustained share of mind through content and earned media.
Solution
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Through deep immersion with the Think team, Vitamin identified the firm’s core differentiator: an uncommon ability to rapidly understand organizational culture and deploy the right combination of people and process for sustained success.
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The mandate was to build the brand around this truth, clearly articulating what makes Think distinct and defensible.
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Priorities included developing case study content that demonstrated real-world impact and syndicating that content across print, social, and web channels to drive visibility and credibility.
Results
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Delivered a modern, sophisticated brand that clearly communicates Think’s ability to improve productivity, effectiveness, and operational control for its clients.
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Launched a new website and messaging platform that articulates Think’s organizational solutions, strategic hiring expertise, and proven track record overcoming complex operational challenges.
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Aligned email marketing, content, and earned media to drive qualified traffic back to the website, reinforcing the brand narrative and supporting conversion.
Simplifying the Complex
Think’s business is as complex as the operational challenges they solve. So it was critical to create a clear, streamlined content hierarchy that illustrates the depth and breadth of Think’s capabilities while remaining easy to use.
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Lead Generation Funnel
Throughout the website experience, we encourage a deeper level of engagement with the visitor. Through a free consultation, newsletter sign-up, or opportunities to get started, Think is able to build a database of prospects and understand the types of services they may need for ongoing lead-nurturing efforts.
Thought Leadership
For complex operational challenges, Think has quite literally written the book. We highlight their publications as well coverage in the press to substantiate their expertise and earn trust with their prospects.
Mobile Effectiveness
Think’s prospects are busy technology professionals on the go and we’ve built a mobile experience that is effective and streamlined to allow them to quickly connect and move on with their busy schedules.
Identity & Collateral
Vitamin designed the new logo for Think with a serif typeface that gives the brand a sense of elegance and yet that is balanced by the simplicity of the mark — representing upward trajectory and progress.
