Your Brand’s Next Evolution.
Squier Associates is the Mid-Atlantic’s leading manufacturers’ representative in the foodservice industry, driven by a passion for customer success and industry innovation. With state-of-the-art test kitchens at Vulcan HQ in Baltimore, MD, and tabletop showroom in Rockville, MD, Squier provides a hands-on, detail-driven experience—eliminating unknowns so their clients can make confident decisions.
CHALLENGE
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Maintain category leadership while evolving the brand and website to reflect “what’s next” in the foodservice industry.
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Better showcase Squier’s extensive expertise, consultative approach, and highly experienced team.
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Centralize showrooms, testimonials, and manufacturer content in a way that supports sales conversations and strengthens trust.
STRATEGY
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Refreshed the brand identity and messaging to reinforce credibility, leadership, and relationship-driven expertise.
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Designed a modern, content-rich website that highlights showrooms, test kitchens, end-user testimonials, and premium manufacturer imagery.
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Built a responsive, brand-respectful digital experience with clear calls to action that guide users toward scheduling meetings and connecting with representatives.
RESULTS
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A polished, future-ready digital platform that reinforces Squier’s position as a leading foodservice manufacturers’ representative.
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Improved clarity and engagement around showrooms, services, and team expertise.
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A mobile-first website that supports sales enablement, strengthens manufacturer relationships, and drives qualified inbound conversations.
Consultative Foodservice Expertise, Digitally Delivered
The refreshed Squier Associates website delivers a one-of-a-kind, highly personal user experience. Built to reflect what’s next in foodservice, it pairs strategic clarity with human connection. Rich showroom content, real testimonials, and intuitive pathways reveal Squier’s consultative difference, deep expertise, and care, while guiding manufacturers and operators toward confident, relationship-driven conversations that support sales conversations, build trust, and invite engagement.
Visit Live Site
A Consultative Experience, Built for the Field
The mobile and tablet experience brings Squier Associates’ consultative approach directly into the field. Designed for speed, clarity, and ease, the site adapts seamlessly across devices, making showrooms, testimonials, and expertise instantly accessible. Whether on a showroom floor or in a meeting, the experience supports real conversations, informed decisions, and relationship-driven engagement wherever business happens.
