Your Brand’s Next Evolution.
Spoke Apparel is an action sports lifestyle apparel brand specializing in fashion and technical apparel for BMX, motocross and mountain biking. Since 2009, the brand has helped support riders, teams and youth racing through brand ambassadorship and team race support programs.
CHALLENGE
-
Launch an entirely new action sports apparel brand with no existing identity, product line, or digital infrastructure.
-
Build credibility with motocross, BMX, and mountain bike riders in a highly competitive performance apparel market.
-
Create a scalable eCommerce and operational foundation capable of supporting long-term growth and product expansion.
STRATEGY
-
Partnered closely with the founder to define the brand name, identity, and visual language centered around rider passion and culture.
-
Designed and produced dye-sublimated technical apparel engineered for fit, breathability, and standout performance across men’s, women’s, and youth lines.
-
Built a WordPress and WooCommerce-powered eCommerce platform with integrated payments, inventory, and order management.
RESULTS
-
Successfully launched a visually distinctive, rider-driven apparel brand from the ground up.
-
Delivered a cohesive system spanning brand, product, commerce, and operations.
-
Established a flexible digital and production platform that continues to support Spoke Apparel’s growth through a 16-year ongoing partnership.
Rooted in Rider Culture
Spoke’s identity centers the rider, with a name symbolizing motion and passion. A color-shifting “O” draws from CMYK fundamentals, expressing individuality, energy, and the shared soul of action sports culture.
Visit Live Site
Color, Motion, Identity
Spoke’s dye-sublimated technical apparel blends bold, expressive visuals with performance-first construction. Engineered to fit, breathe, and move, each men’s, women’s, and youth piece delivers comfort, durability, and standout style built for real riders.
Integrated eCommerce Platform
Spoke’s online store is built on WordPress and WooCommerce, with PayPal seamlessly integrated for secure checkout. The platform simplifies inventory, order management, and fulfillment—giving the brand a flexible, scalable commerce engine designed to support growth without friction.
Mobile-First e-Commerce Experience
Spoke’s entire ecosystem is fully accessible on mobile—from browsing and purchasing to backend inventory and order management. The mobile experience empowers both riders and the brand team to engage, manage, and operate seamlessly from anywhere, on any device.
