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KlariVis is a FinTech SaaS product bringing detailed insight to banks. The platform compiles and aggregates high-value, actionable data into intuitive, interactive dashboards that provide financial institutions of all sizes with timely insights to empower teams, drive profitability, and improve productivity.
CHALLENGE
- Accurately, simply & clearly depict a revolutionary solution for the banking industry.
- Position an overwhelming amount of data as actionable & tailored for every dept. of the bank.
- Illustrate a holistic data ecosystem that is platform agnostic & fully integrated with existing systems.
STRATEGY
- Profile key audiences & craft journeys that funnel to lead requests for demos.
- Generate content & storytelling through the lens of each dept. of the bank.
- Leverage simple animations to illustrate powerful data visualizations.
- Streamline & distill complex feature set into storytelling that is easy to digest.
RESULTS
- A clearly defined, personified Fintech SaaS product that was previously challenging to digest.
- Ease of data visualizations & storytelling provide streamlined, lead-gen. & focused user journeys.
- Fully qualified requests for product demos integrated into HubSpot CRM.
Data Visualization + User Journey
KlarVis.com’s content strategy and user journey leverage a UI/UX loaded with visually pleasing datapoints that define and separate the Fintech SaaS product while underscoring its customization and ease of integration. Site visitors are able to immediately see and believe in the product’s value, leading them to organically learn more and ultimately request a demo.
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