Your Brand’s Next Evolution.
As the largest and fastest growing energy comparison platform in the country, ElectricityRates.com partners with energy companies, real estate and financial services professionals to create rate comparison solutions that enable consumers to review various rates and switch to more affordable and sustainable monthly energy plans. To date, more than 200,000 consumers have switched energy providers through the two consumer-facing websites they own: compareelectricity.com and electricityrates.com.
CHALLENGE
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ElectricityRates.com’s scalable digital platform supports customized websites across the energy, real estate, and financial education sectors.
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The previous website did not clearly communicate the platform’s value, usability, or differentiation.
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As a purely digital product, the experience lacked personality, clear conversion paths, and a strong connection to prospective B2B partners.
STRATEGY
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Reframed the website and brand to humanize the technology and clarify its real-world impact.
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Simplified messaging, large-scale visualizations, and a refined user experience made the platform’s benefits immediately clear.
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A logo tune-up and brand refresh created a modern, welcoming digital presence built for understanding and conversion.
RESULTS
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Translated complex technology into an intuitive, conversion-focused website experience.
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Used custom illustrations, clear hierarchy, and direct calls to action to guide users with confidence.
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Delivered a refreshed brand system and expressive interface that presents ElectricityRates.com as credible, trustworthy, and built for long-term partnership.
Strategic Brand Positioning
ElectricityRates.com’s previous branding did not clearly position the platform as a trusted energy comparison solution. Our approach used color, space, and motion to convey confidence, clarity, and credibility. Green was introduced intentionally to signal Power Target’s commitment to sustainability and its role in advancing the energy conversation.
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Humanizing the Platform
ElectricityRates.com operates in a category of its own, but its digital presence lacked a clear persona prospects could connect with. We approached the platform like a SaaS product, designing a modern, data-driven experience that brings clarity and approachability to complex information. Strategic use of white space, infographics, and custom illustrations makes the platform’s value easy to understand. The result is an interface that clearly demonstrates how Power Target supports business goals while helping consumers take control of their energy decisions.
