Your Brand’s Next Evolution.
Baltimore Medical System is the largest federally qualified health center (FQHC) in Maryland. Dedicated to improving the health, wellness and quality of life of medically underserved communities in the Baltimore area, Baltimore Medical System provides safe, high-quality, accessible and affordable healthcare through its five community health centers, four pharmacies, seven school-based health centers and multiple community outreach programs.
Challenge
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Baltimore Medical System is Maryland’s largest federally qualified health center serving medically underserved communities.
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Despite operating five locations, the organization struggled to reach patients and motivate preventive care engagement.
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The brand also needed clearer ways to communicate impact and outcomes to donors, funders, and stakeholders.
Strategy
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Vitamin unified and modernized Baltimore Medical System’s brand presence.
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Updated the visual identity with brighter, warmer colors to feel more welcoming and patient-centered.
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Executed an integrated print, web, and social strategy highlighting outcomes, services, and patient success stories.
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Designed and launched a fully responsive, multilingual website with simplified content written at a sixth-grade reading level to improve accessibility.
Results
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Delivered a refreshed brand system and logo that modernized perception and strengthened trust.
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Produced a polished annual report that supported donor engagement and grant funding efforts.
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Launched an SEO-optimized website with online appointment requests, inbound forms, and language translation.
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Increased Baltimore Medical System’s Facebook following by 250 percent in six months, expanding patient reach and engagement.
Healthcare Lead-Generation Optimized
The redesigned website delivers a multilingual, patient-centered healthcare experience that improves access to care across Baltimore Medical System’s communities. Clear site architecture and simplified navigation help patients quickly find providers, request appointments, and access essential health services online. Integrated physician search and appointment request tools reduce friction and support timely care.
View Live Site
Care Anywhere Access
Built with a mobile-first approach, the responsive design ensures patients can easily engage with the site from any device, especially smartphones, where the majority of visits occur.
Measuring Community Impact
Vitamin led the copywriting, design, and production of Baltimore Medical System’s annual report to support grant funding, donor stewardship, and institutional confidence. Created for funders, board members, and community stakeholders, the report clearly documents program outcomes, service reach, and patient impact. Data-driven storytelling and patient success narratives demonstrate responsible use of funds and measurable progress toward mission goals. The refreshed visual system reinforces transparency, stability, and organizational momentum critical to sustaining and expanding funding partnerships.
