News

Major corporate acquisitions that instantly grow a business by 20% don’t happen very often, but when they do, it’s a deal that deserves plenty of attention. This was the case for long-standing Vitamin client KLNB, the DMV region’s largest privately-held commercial real estate brokerage, when it acquired competing firm Edge Commercial.

Though the deal was several years in the making, the closing happened quickly and Vitamin’s account team responded with an extensive media relations strategy, starting with a comprehensive press release that allowed reporters to extract vital information quickly to draft accurate stories. Our team collaborated with key press contacts who received the embargoed news in advance and had comprehensive articles ready for publication the moment the transaction was made public.

The result was simultaneous, blanketed coverage in local and national outlets in more than a dozen premier outlets including Washington Business Journal, Bisnow, CoStar, and Commercial Observer.