Brokerage Firm Increases Business Volume by 20%
Baltimore, Md. – Long-time Vitamin® client KLNB, the leading mid-Atlantic multi-service commercial real estate brokerage firm, saw its highest transactional revenue in the company’s 50-year history last year, achieving a 20 percent increase in transactional volume and a nine percent increase in total number of transactions. Vitamin®, a leading digital-first integrated marketing agency, has served as KLNB’s Agency of Record (AOR) for more than 10 years. As KLNB’s fully-integrated marketing partner, Vitamin manages the firm’s website design and development, content strategy and media relations, advertising, strategic guidance on social media, and general marcomm counsel to the brokerage’s executive marketing team.
In 2018, Vitamin spearheaded a major rebrand for the firm by harnessing KLNB’s unique high-touch, hands-on approach to client services, to develop a strategy that highlighted the entrepreneurial vision that has established its reputation, while affirming the firm’s 50+ years of experience and success in the market. KLNB’s new brand conveys the sleek, modern aesthetic that is synonymous with their visionary industry leadership.
“Over the past year, we’ve made some bold moves – we rebranded, moved our headquarters, and made strategic new hires with the intention of providing a well-rounded scope of services practice,” said President and COO Marc Menick. “Having a long-term partner in Vitamin, whose people know our industry, our company, and have been by our side through our evolution, has been a tremendous asset.”
Menick was appointed President and COO of KLNB in June 2017 after an exhaustive, in-depth and purposeful search. President and CEO of Vitamin, Amanda Karfakis said, “KLNB’s record-breaking year is a testament to Marc Menick’s leadership and the succession plan that KLNB’s broker-owners put in place. Marc and his team have clearly laid out their plans for the future, allowing us to create an integrated plan that pushes a single, common message across a range of touch points.”
Building off of the development and implementation of KLNB’s new website in 2018, Vitamin is currently in the process of redesigning the firm’s property search section to create a user experience better aligned with the new KLNB brand aesthetic and digital-first focus.
Vitamin® is the “Cure for the Common Brand®,” a full-service, digital-first integrated marketing agency, providing clients with high-quality, process-driven deliverables within the disciplines of branding, website design and development, SEO/SEM, media & advertising, print, public relations, and social media. Founded in 2002, the Baltimore-based agency specializes in holistic, deeply-branded experiences that define clients and bring their unique differences to life with a focus on inbound lead generation and lead nurturing. Vertical expertise includes banking, built environment, commercial real estate, financial services, healthcare & human services, manufacturing and non-profit market sectors. Vitamin is a certified MBE/DBE/SBE by the Maryland DOT.
KLNB is a leading provider of commercial real estate services throughout the mid-Atlantic region. An independently owned and operated commercial brokerage and real estate services firm, KLNB provides a variety of services including tenant and landlord representation, leasing, consulting, investment sales, property management and financing services. More than 80 full-time brokerage professionals work across KLNB’s four offices strategically located throughout the Washington, D.C. / Baltimore region. http://klnb.com
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