News

37-year-old marine trailer leader launches technology-driven website with advanced SKU management, dealer tools, and seamless e-commerce integration

Vitamin today announced the successful completion of a comprehensive brand refresh and e-commerce transformation for Venture Trailers, a Baltimore-based, family-owned national leader in marine trailer manufacturing and sales.

Vitamin’s work delivered a revitalized brand identity and one of the agency’s most comprehensive, advanced digital ecosystems to date—a scalable, proprietary platform that fuses strategic storytelling, intuitive design, and cutting-edge technology. At the core is a dynamic SKU and management system that supports thousands of products with speed, flexibility, and efficiency, accommodating multiple buyer types and pricing tiers–from dealers to retail customers while delivering an unmatched browsing and purchasing experience.

“This project modernized Venture’s 37-year-old brand to mirror the innovation and craftsmanship of its trailers,” says Vitamin Founder Mike Karfakis. “The new platform empowers customers and dealers alike with flexible technology, intuitive navigation, and a sophisticated e-commerce experience that reflects the passion and superior value behind every product.”

The expansive, mobile-first website serves as a powerful hub to deepen connections with boat owners and Venture’s growing dealer network. Clean design, enhanced navigation, detailed specifications, and smart filtering make finding the perfect trailer effortless. A multi-tiered dealer portal with dynamic pricing and a versatile payment gateway—supporting freight, UPS, and in-person pickup options—ensures seamless fulfillment and operational agility.

“The refreshed brand and site perfectly embody our commitment to exceptional service,” says Stephanie Van Slyke, CEO of Venture Trailers. “By delivering a more intuitive and informative experience, we’re giving customers exactly what they want: more time on the water with family and friends.”

About Vitamin®
Celebrating 23 years as the “Cure for the Common Brand®,” Vitamin is known for developing deeply branded, precisely executed, highly effective, and budget-conscious integrated marketing campaigns in close collaboration with clients. The agency’s team brings the experience and strategic depth of a large firm, paired with the hands-on integration and attention to detail only a boutique agency can deliver. Headquartered in Baltimore, Md., at the gateway to historic Federal Hill, Vitamin can be found on social @vitaminisgood.

About Venture Trailers
Founded in 1988, Venture Trailers is a premier manufacturer of high-value boat trailers, dedicated to making boating more accessible, exciting, and hassle-free. Headquartered in Baltimore, Md., with a 114,000-square-foot manufacturing facility, Venture Trailers serves dealers internationally, across the U.S., Canada, and Australia. For over 37 years, the boating industry and boating enthusiasts have trusted Venture Trailers for its commitment to innovation, quality, and customer service. With a robust eCommerce platform and dealer network, Venture is built for everyone—from avid fishermen to casual day cruisers—ensuring a seamless experience on and off the water.