News

Agency Expands Upon Themes of Client’s Celebrated “In The Room” Ad Campaign

Baltimore, Md. – Vitamin®, a leading digital-first integrated marketing agency, has designed and developed a new website for long-standing client Ellin & Tucker, a leading Baltimore accounting firm. The new site (EllinandTucker.com) is a culmination of recent campaigns and initiatives highlighting Ellin & Tucker’s unparalleled dedication to customer service and the direction leadership has taken the firm, as it reflects on 75 years of accounting expertise.

The new site expands on the themes of Ellin & Tucker’s ongoing “In The Room” ad campaign, which was created by Vitamin in 2018 and includes a series of nine unique ads running in both regional and national publications. Each one emphasizes how the firm’s experts support clients from a range of industries, going well beyond the traditional scope of accounting services by advising on business decisions of all magnitudes. The campaign also serves as a window into the firm’s culture, what it’s like to be an employee, and how the firm stands side-by-side with the community of Baltimore as diligently as they do with every client.

Vitamin’s ongoing relationship with Ellin & Tucker has allowed the accounting firm to fully integrate its marketing and communications efforts, delivering a cohesive, singular message across all aspects of advertising, digital, and public relations channels. According to Vitamin CEO Amanda Karfakis, the new site reveals an accounting firm that’s setting a foundation for what’s to come.

“This is a firm that’s on the cusp of 75 years in business, but their direction and strategy are squarely focused on the road ahead,” says Karfakis. “We’ve collaborated with Ellin & Tucker’s leadership on adopting a digital-first approach to external marketing and communications. It is a testament to how committed they are to a forward thinking strategy that tells a story of an accounting firm that is unique among its peers.”

The WordPress-based, SEO-friendly site was designed specifically with the user experience in mind, offering a central focus on industry and service verticals clients would be interested in exploring. Content is presented in an intuitive manner, conceptualizing the path a user would take, negating the need to “look” for additional resources. Instead, information is intelligently linked, regardless of the vertical or service on display, applying an elegant and sophisticated design.

“We needed a website that not only illustrates who we are now, but our path for the future,” said Ed Brake, Ellin & Tucker’s CEO and managing director. “We’ve always been focused on being more than just accountants for our clients and the ‘In The Room’ campaign has perfectly illustrated our unique approach. The new site takes that experience to a digital point of contact, showing how we’ve evolved, and continue to evolve, into much more than an accounting firm, and how that philosophy impacts our culture and motivates every employee to succeed.”

In addition to overseeing the development of the new website and “In The Room” campaign, Vitamin also supports Ellin & Tucker’s strategic marketing and public relations needs. Regardless of the services being provided, Vitamin’s chief goal is to always showcase what differentiates Ellin & Tucker from the competition. And to discover what makes Ellin & Tucker so distinctive, Karfakis can recall one meeting in particular.

“Before we began the “In The Room” campaign, we had a terrific client meeting with Ed and his team, and we asked him what makes Ellin & Tucker so unique,” says Karfakis. “Ed immediately answered ‘Because we’re in the room!’. That singular statement set the stage for an entire campaign, our messaging, and a new website. It’s proof that establishing a close relationship with clients, and the open sharing of ideas, are critical to a successful partnership.”

About Vitamin^®
Vitamin® is the “Cure for the Common Brand®,” a full-service, digital-first integrated marketing agency, providing clients with high-quality, process-driven deliverables within the disciplines of branding, website design and development, SEO/SEM, media & advertising, print, public relations, and social media. Founded in 2002, the Baltimore-based agency specializes in holistic, deeply-branded experiences that define clients and bring their unique differences to life with a focus on inbound lead generation and lead nurturing. Vertical expertise includes banking, built environment, commercial real estate, financial services, healthcare & human services, manufacturing and non-profit market sectors. Vitamin is a certified MBE/DBE/SBE by the Maryland DOT.

About Ellin & Tucker

Founded in 1946, Ellin & Tucker is a leading mid-Atlantic CPA firm headquartered in Baltimore, Md. that specializes in accounting, auditing, consulting, forensics and valuation, and tax services. As the fourth-largest accounting firm in Greater Baltimore, Ellin & Tucker employs more than 120 people in offices across Baltimore and Washington D.C. and serves national and international clients through its affiliation with DFK International/USA.