Why Mobilegeddon Is Good For Small Businesses
It’s no secret that the world is going mobile. In January 2015 alone, mobile devices were responsible for 53% of 157 million online visits. Today, Google has officially begun rolling out its newest algorithm, which favors mobile-friendly websites, boosting their rankings in search engine results and penalizing sites that aren’t mobile-friendly.
The algorithm has been dubbed “Mobilegeddon” because of its potential to destroy a company’s search engine visibility. Business Insider recently released an article saying the new algorithm rollout “could crush millions of small businesses.” And while we agree that this is bad news for businesses who are late to the mobile marketing game, the algorithm could actually prove beneficial to small businesses as a whole.
Because it forces businesses to become competitive.
This algorithm cannot be ignored – assuming you want to remain in business, that is. 75% of search engine users never scroll past the first page of search results. So if you want to generate new customers / clients, you need to do everything you can to make sure your web site appears on that first page. And that starts with adhering to Google’s new algorithm and making your site mobile-friendly.
For many small businesses, it’s tough to find room in the budget and team resources to dedicate to web site upgrades. As a fellow member of the small business community, we get it. With strapped time and financial resources not everything can be a priority. But as marketers we understand the value of a well-optimized, user-friendly web site. The return on investment on a top-notch web presence has always been high but Google’s new algorithm is upping the ante even further. And while having a solid online presence is increasingly important for all companies, this algorithm change is especially critical for small businesses that don’t have strong brand awareness. Smart small business leaders will shift their priorities ASAP, because once Google’s new algorithm takes hold it will drastically impact their business’s online visibility and ultimately their sales.
Our recommendation: evaluate your web site. Make sure it’s visually appealing, easy to navigate, optimized for search engines and equally high-performing across all devices (desktops, smartphones and tablets).
Are you ready to make your website mobile-friendly? Contact us at firstname.lastname@example.org.