Top 4 Social Networks to Watch

By Nikki Bracy

 

Top four social media properties to watch

We all know that social media is an ever-evolving beast with new apps, networks and platforms being developed and utilized everyday. But amongst the constantly growing list of social networks coming to market, there are always a few that rise to the top – the standout social networks that make a big impact with marketers and consumers alike.

 Check out this list of what we’ve deemed the top four social networks to watch: 

Periscope

Meet Periscope

Earlier this year, Twitter acquired Periscope, a live mobile streaming app that is taking the world by storm. Seriously. A mere five months after its official launch, Periscope already had 10 million registered accounts. It’s super popular amongst marketers, media outlets, celebrities and entrepreneurs who are interested in generating awareness, sharing unique / exclusive content and engaging with their followers in real time. Mashable for example, recently went behind the scenes at MTV’s Video Music Awards and shared exclusive interviews with celebrities live on the red carpet using the app. 

Why it’s cool

Periscope offers live long-form video. What does that mean? You aren’t restricted to 6-second or 15-second videos, so you can produce the length and level of content that you’d publish on YouTube while interacting with viewers in real-time like you would during a webinar. As you’re filming, you can see comments and questions from your followers and adjust your content as needed to meet their needs. 

Accounts to watch

AdWeek, Mashable, The Huffington Post

Blab

Meet Blab

Continuing with the video streaming trend, Blab.im has been called “Periscope for groups.” It allows four people to video chat at once, while an audience watches and interacts in real time. While Blab is still in beta, it could be a great platform for sharing multiple aspects of an exciting public event, hosting digital panel discussions and conversations on important topics, facilitating group media interviews or public debates, etc.

Why it’s cool

You can get endless perspectives. While Blab is only open to four people chatting at once, you can swap out the four people in the chat as desired, opening up the conversation to more viewpoints and increased public involvement.

Accounts to watch

As Blab is still in beta, there are no accounts in particular that we’d recommend watching at this time – just sign up and check it out for yourself!

Begroupd

Meet Begroupd

It’s looking like the Kardashian sisters are fully committed to the tech world. In August of this year, Khloe Kardashian and a Cornell University graduate launched Begroupd, a messaging app that allows people to make decisions together. The app is the first of its kind, allowing users to vote on polls, RSVP to events, answer yes or no questions and rate various things. This has the potential to be valuable amongst friends, business associates and celebrities, but it could also be a good way for brands to get feedback from its audiences. Regardless of how you feel about the Kardashians, they have a cult-like following and with Khloe spearheading this new app, there is a good chance it might catch on.

Why it’s cool

It’s practical. Believe it or not people have a hard time making simple decisions (sometimes I can barely decide what I want for Take Out Tuesday) and having the ability to crowd source answers from people whose opinions you trust and value could turn out to be very helpful.

Accounts to watch

Khloe Kardashian

Snapchat

Meet Snapchat

If you’re not already on Snapchat, you’re missing out. Snapchat is one of the hottest social networks out there – especially for reaching millennials (and who doesn’t want to reach millennials?!). According to Snapchat, more than 60% of 13- to 34-year-olds in the U.S. who have smartphones are on the social network. You can post videos and photos on Snapchat, both of which disappear after 24 hours of posting. Brands that have offered exclusive content – such as Heineken, which snapped clues to surprise concerts during Coachella earlier this year – have generated lots of excitement and have seen the value of being active on Snapchat.

Why it’s cool

Stories are updated in real-time but expire after 24 hours. The temporary lifespan of each snap is attractive for people who don’t want an ongoing online presence; it’s valuable for brands who want to share temporary deals, discounts and exclusive content; and it’s interesting for people looking to view an accurate reflection of a person’s or brand’s day.

Accounts to watch

General Electric, Heineken, GrubHub

Are you (or your company) active on any of the social networks listed above? Which one(s) is your favorite? Let us know in the comment section below.

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