Vitamin Launches Brand Refresh and Integrated Campaign for Largest Federally Qualified Health Center in Maryland
July 11, 2017
— Baltimore Medical System Gets New Patient-Friendly Website, Updated Logo and Brand Colors —
Baltimore, Md. – Vitamin®, the web and public relations agency, announced today that it has launched a brand refresh and integrated campaign for Baltimore Medical System (BMS), the largest federally qualified health center (FQHC) in Maryland. The refresh includes a modernized logo, updated brand colors, a patient-friendly website, and print materials that appeals to the health center’s vast patient population.
“Baltimore Medical System provides high quality, affordable healthcare to a wide variety of patients — everyone from new moms to refugees. And each of our patient populations has its own unique set of healthcare and communication needs,” said Shirley Sutton, president and CEO of Baltimore Medical System. “We knew we needed to strategically refocus our communications efforts so that we were meeting those needs, making our services more accessible and encouraging patients to make their health a priority. Vitamin took the time to understand not only Baltimore Medical System, but also all of our patients. They designed a user-friendly website and modernized brand presence that resonates with them all and is helping us make a bigger impact on the Baltimore community.”
Baltimore Medical System’s new, responsive website boasts a custom clinician-finder, copywriting optimized for patients’ reading levels and a translation tool that can translate the entire site into 17 different languages. The site was designed to be easily navigated across any screen size, and to emphasize the health center’s unique breadth of services. In order to help drive patients into the centers, Vitamin designed a bright and bold way-finding system that patients can use to find the center of their choice, complete with an interactive map, hours and contact information; the clinician of their choice, which they can select based on a variety of customizable criteria; and the pharmacy of their choice. Vitamin also developed and implemented a high-performing SEO strategy in order to generate online awareness for Baltimore Medical System.
“At Vitamin, our goal is to develop high-performing brand presences that can move the needle for our clients and generate actionable and measurable results,” said Mike Karfakis, chief operating officer of Vitamin. “The website we developed for Baltimore Medical System is intelligent. It’s backed by robust content, UI / UX and inbound marketing strategies that can be used to measure ROI. From the user-friendly way-finding to the language translator, the custom site gives patients new and easier ways to engage with Baltimore Medical System and successfully drives patients to its centers.”
Vitamin® is the “Cure for the Common Brand®,” a full-service boutique web and public relations agency. Focused on nourishing brands through an integrated approach to marketing communications, Vitamin maintains deep vertical market expertise across diverse fields, including healthcare, built environment, financial/banking services, education and non-profit. Vitamin is a certified MBE/DBE by the Maryland Department of Transportation. Learn more at www.vitaminisgood.com and on social media @vitaminisgood.
About Baltimore Medical System
Baltimore Medical System is the largest federally qualified health center (FQHC) in Maryland. Dedicated to improving the health, wellness and quality of life of medically underserved communities in the Baltimore area, Baltimore Medical System provides safe, high quality, accessible and affordable healthcare through its five community health centers, four pharmacies, seven school-based health centers and multiple community outreach programs. As a community-based, independent non-profit 501(c)(3), Baltimore Medical System provides services for primary care, obstetrics and gynecology, pediatrics and behavioral health. For more information, please visit www.bmsi.org and follow Baltimore Medical System on Facebook.