Vitamin and Saint Agnes Hospital Selected to Speak at PRSA Maryland Chesapeake Conference
April 15, 2015
Vitamin, the web and PR agency, and Saint Agnes Hospital, a member of Ascension, the nation’s largest Catholic and not-for-profit healthcare system, announced today that they have been selected to present at the 2015 PRSA Maryland Chesapeake Conference. Their joint presentation, “Raising Brand Awareness Through An Integrated Campaign,” will educate attendees about the value of developing strategic integrated campaigns, using the hospital’s “One Journey, Many Paths” breast cancer awareness campaign as a real life case study. Presentation speakers will include: Amanda Karfakis, President/CEO, Vitamin; Nikki Bracy, Senior Account Executive, Vitamin; Kirstan Cecil, Director of Marketing and Communications, Saint Agnes; and Justin Blome, Marketing Manager, Saint Agnes.
Vitamin and Saint Agnes developed “One Journey, Many Paths” to promote the hospital’s Comprehensive Breast Center during Breast Cancer Awareness Month. The fully integrated campaign used a variety of marketing mediums (including blogs, social media and traditional media) to generate awareness and build preference for the Center amongst the hospital’s patient population. The campaign has been recognized by PR News’ Social Media Icon Awards and PR Daily’s Social Media Awards.
The theme for this year’s conference is “Root Down to Rise Up: Growing Into the Digital Age.” The annual conference aims to help local PR professionals learn about new industry trends and techniques, sharpen traditional public relations skills and apply them to today’s digital world and provide networking opportunities to attendees.
The conference will take place on June 4, 2015 from 8 a.m. to 4 p.m. Tickets can be purchased here.
Vitamin®, the “Cure for the Common Brand®,” is the first boutique web and public relations agency in the mid-Atlantic to integrate print, web design and public relations under one roof. Focused on nourishing brands using best industry practices, Vitamin offers an all-in-house approach to integrated marketing communications. Vitamin’s client list includes regional and national brands across diverse fields, including healthcare / human services, built industry, financial / banking services, education, retail, nonprofit and specialized search/staffing. Vitamin is certified MBE/DBE by the Maryland Department of Transportation.
About Saint Agnes Hospital
Founded by the Daughters of Charity in 1862, Saint Agnes Hospital is a 276-bed hospital that recently completed a $200 million-plus expansion emphasizing patient safety in a high quality healthcare environment. Saint Agnes is the oldest Catholic hospital in Baltimore, Maryland, and is a full-service teaching hospital with residency programs in medicine and surgery. The hospital’s key institutes include the: Cancer Institute; Cardiovascular Institute; Maryland Metabolic Institute; Orthopedic & Spine Institute; Plastic & Reconstructive Surgery; and The Bunting Health Institute for Women & Children. Saint Agnes opened the first Chest Pain Emergency Department in the world more than 30 years ago, and continues to expand and grow its Emergency Services. Learn more at www.TeamSaintAgnes.org.
Ascension (www.ascension.org) is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world’s largest Catholic health system, Ascension is committed to delivering person-centered care to all with special attention to those who are poor and vulnerable. In FY2014, Ascension provided $1.8 billion in care of persons living in poverty and other community benefit programs. More than 150,000 associates and 35,000 affiliated providers serve in 1,900 sites of care – including 131 hospitals and more than 30 senior care facilities – in 23 states and the District of Columbia. In addition to healthcare delivery, Ascension subsidiaries provide a variety of services and solutions including physician practice management, venture capital investing, treasury management, biomedical engineering, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.