Make Your Web Site Mobile-Friendly By April 21… Or Else

By vitamin

Your ranking in Google search results may take a serious hit on April 21 if your web site is not mobile-friendly, warns Google in its newest algorithm rollout.

Google’s notoriously secretive algorithm (the term for “the formula Google uses to determine where your website will appear in its search results”) is changing once again. You may remember Google’s Penguin and Panda updates, which caused quite a stir with SEO experts and marketers everywhere, but this update promises to be more dramatic than even those two.

Two simple things to know about this update:

  • The new update will roll out April 21, but it may take up to a week to complete and begin affecting search engine rankings
  • You are either mobile-friendly or not in the eyes of Google — there is no in-between

Wondering whether or not your site will be affected? Here’s how you can find out: Test it!

Google offers two ways to determine whether or not your website is mobile-friendly.

1. The simplest way is to take out your smartphone and test it. All you need to do is perform a Google search on your phone, and search for your company’s website. If your result comes up and there is a gray “Mobile-friendly” indication in the description of the results for your website, congratulations! Your website is mobile-friendly, and will benefit from Google’s newest update. If not, you’ll need to do some updating.

2. The second way to test whether or not your website is mobile-friendly is to use Google’s mobile-friendly test tool that automatically analyzes it for you. It looks like this:

Screen Shot 2015-04-02 at 1.25.32 PM

To use it, simply type your website into the search bar and Google will begin analyzing whether or not it is mobile friendly.

If it is mobile-friendly, you’ll see green text that says “Awesome! This page is mobile-friendly.”

If it is not mobile-friendly, you’ll see red text that says “Not mobile-friendly” as well as a list of reasons why. The results can get a little confusing if you are not a web developer, but it is helpful in letting you know exactly what is needed to make your site mobile-friendly.


Looking for help on how to make your website mobile-friendly? Contact us at

And if you’re looking for more information about SEO in general, check out our blog post 4 Things To Know About SEO.

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