Lexus Print Ad Comes to Life

By vitamin

Remember when your mind was blown by the cover of Esquire’s 75th Anniversary issue (the one with the animated e-ink display)? Well, get ready to clean your brains off the screen after your mind gets blown yet again, this time by a Lexus ad that uses CinePrint™ technology combined with a bit of clever video mapping. As silly as it may seem to go out of your way to download an app and place your iPad underneath a page of paper just to view an ad, it definitely has people talking. And it does looks amazing. Check out the ad in the video below and find out more at

We will probably see more ads like this in the future, but do you think this is an effective way to advertise considering the level of effort required by the audience? Let us know in the comments.

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