Why Google is Making You Secure Your Website
Google Chrome and Mozilla Firefox have set out to make the Internet a more trusted place. With new security measures built into Chrome 62 and Firefox 48, your website will now require an SSL certificate to prevent the browser from showing a “Not Secure” error in the address bar as your website visitors access and use your online contact forms.
In order to prevent your site from displaying the “Not Secure” error message, an SSL certificate (Secure Sockets Layer) must be installed. While your website may not be passing any data that requires encryption, Google is now using the presence of SSL to further qualify the legitimacy of websites across the Internet.
What Else Does SSL Help With?
- SSL boosts your SEO — Search engines now rank SSL websites over non-SSL websites. While Google will not negatively impact sites that do not have the SSL cert, having SSL will provide a small boost to those that do have it.
- SSL inspires confidence — Chrome and Firefox are implementing visual indicators — such as a green lock icon in front of all URLs — that will tell a user if a site is secure. As Internet users become more familiar with those visuals, they will come to expect a level of security from all of the sites they visit. Eventually, visitors may only trust and share information with brands who have SSL encrypted websites.