Four Reasons Why Your Healthcare Organization Needs A Blog
A blog has the potential to be one of a business’s most valuable communication tools, especially in healthcare. Believe it or not, blogging and hospitals have a lot in common – their ultimate purpose is to make their targets’ lives a little bit easier. A well-designed healthcare blog can not only position you as a thought leader in your industry, but it can go a long way with helping your patients feel more connected to your organization.
Don’t have a blog for your website? Here are four reasons why you should launch one.
1) Blogs position your staff as experts
Having recognized thought leaders in your company is a powerful way to earn media placement and trust from your patients. Even if you have a designated staff member ghostwriting for your blog, there are a variety of different types of content you can share: opinion pieces by key thought leaders, testimonials from happy patients or even Q&As with doctors. Patients want to receive top-notch care and services from medical professionals they trust – build that trust through your blog.
2) Blogs showcase your organization’s specialties
Do you have a hospital with specialized departments that you want to showcase, but not sure where their services fit into your larger PR plan? A blog is a great place for highlighting your health specialties. If you have a department that isn’t exactly what your hospital is known for, but still offers fantastic services that you want to call attention to, a blog post is a great way to start. That way, you can promote the post through your own social platforms with consumers that are already engaged with your organization.
3) Blogs improve the patient experience
As the healthcare industry gravitates toward preventive care, more organizations are offering tips for staying healthy. Health-conscious consumers are searching online for more information than ever before – from healthy recipes to workout plans to lifestyle guidelines. Wellness blogs provide this content to patients in an easy-to-digest way, while encouraging a two-way conversation with comments and feedback.
4) Blogs boost your SEO rankings
As Google’s search engine technology becomes more sophisticated, creating valuable content becomes increasingly more important when updating your company’s website. Search engines value fresh web content and relevant content – so if you develop a blog that helps answer people’s questions, that content will be more heavily viewed, shared and found via search engines, increasing your healthcare organization’s overall visibility. Read more tips to boost your SEO efforts.
Looking for someone to help you boost your healthcare organization’s blogging presence? Contact us at firstname.lastname@example.org.