Ideas: The Vitamin Blog

Posts: Technology

By Mike Karfakis / Technology / Web Design

ADA Website Compliancy: Key for U.S. Businesses

Imagine this: Your company is being sued because your website does not meet the Americans with Disabilities Act’s (ADA) new regulations. You update the site as best you can but the law firm is still not satisfied. This is the reality for many businesses across the U.S. Over the past year, there has been an increase in ADA…

By Alex Rebele / Technology / Web Design

Getting the Best Out of Photography for Your Website

Powerful and authentic imagery makes a big impact on someone visiting your website; it immediately establishes a connection between your brand and your audience. As technology continues to become more affordable, high-resolution and color-rich displays are becoming the common viewing source, so it is important to take great care when selecting (or taking) photography for your brand….

By vitamin / Technology

Marketing Frequency: How Big Companies Are Using Beacon Technology

Have you heard of beacon technology? If you own an iPhone, you’re probably already using it.  Beacon technology blends physical shopping with online shopping by placing a physical “beacon” (a small, egg-sized device that transmits signals via Bluetooth) in a store, which then pushes notifications to shoppers’ phones. It’s the next big thing in marketing…

By vitamin / Social Media / Technology

5 Mind-blowing Cinemagraphs

If you have a Tumblr, Twitter or Instagram account — or follow AdWeek religiously – chances are you’ve heard of cinemagraphs, (photographs with minor moving elements). And if you haven’t heard of them, you will soon as more and more brands are incorporating the technology into their social media and retail store marketing. Check out…

By vitamin / Business / Technology

Why Mobilegeddon Is Good For Small Businesses

It’s no secret that the world is going mobile. In January 2015 alone, mobile devices were responsible for 53% of 157 million online visits. Today, Google has officially begun rolling out its newest algorithm, which favors mobile-friendly websites, boosting their rankings in search engine results and penalizing sites that aren’t mobile-friendly. The algorithm has been…

By vitamin / Business / Technology

Make Your Web Site Mobile-Friendly By April 21… Or Else

Your ranking in Google search results may take a serious hit on April 21 if your web site is not mobile-friendly, warns Google in its newest algorithm rollout. Google’s notoriously secretive algorithm (the term for “the formula Google uses to determine where your website will appear in its search results”) is changing once again. You…

By vitamin / Technology / Web Design

The Rise Of Robots In Marketing

What if, one day, marketing was completely controlled by robots? Robots who knew everything about a business or consumer, and spoke to their wants and needs with automatically generated content or assistance? No, this isn’t a sci-fi movie. There is already technology out there that marketing professionals are using to gain a competitive edge. Here’s…

By vitamin / Technology

Apps To Help You Keep Your New Year’s Resolutions

Each year, around 45% of Americans make New Year’s Resolutions – yet only 8% keep them. It’s tough to break bad habits, and it’s even tougher to continuously improve yourself for 365 days straight. Luckily, technology is here to help. Need to stay organized? There’s an app for that. Need to save money? There’s an…

By Doug Hucker / Technology / Web Design

Give Your Web Presence a Boost in 2015

What resolutions did you make for your business in 2015? If retooling your website is one of them, check out these helpful tips for giving your digital presence a big boost this year. 1. Work on your flexibility If you haven’t already, it’s time to make your site responsive. Not familiar with responsive web sites?…