Ideas: The Vitamin Blog

Posts: Social Media

By Kendall Bair / Social Media

4 Reasons Nonprofit Organizations Should Be On Twitter

Are you having a hard time understanding how Twitter can be of value for your nonprofit? Have you been told that Twitter is best for for-profit companies? Our nonprofit clients often come to us wondering the same thing: should we invest time and effort into Twitter? In our experience, we have found that Twitter engagement…

By Kendall Bair / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By Kendall Bair / Social Media

Best Uses of Snapchat in 2016

If there was any doubt about the value of a brand presence on Snapchat, the wildly successful campaigns brands executed this year definitely proved its worth. Here are our top four favorite Snapchat campaigns of 2016: 4. Presidential Campaign Lenses and Geofilters Coming in in 4th place is the unique way the presidential candidates infused…

By Nikki Bracy / Social Media

Snapchat: The Social Network to Beat?

Could Snapchat be the social network to beat? Facebook and Instagram certainly seem to think so. Since Snapchat came onto the scene in 2011, it has climbed the charts — particularly amongst millennials who had learned the hard lesson that what happens on the Internet, stays on the Internet. The fact that your “snaps” disappear…

By Nikki Bracy / Social Media

3 Reasons B2B Execs Should Embrace Social Media

For the typical c-suite executive, your day is spent doing a myriad of things to keep the business running smoothly and long story short — you don’t have time to waste. As a result, many B2B execs have cast social media aside, considering it to be a waste of their time or a medium “for…

By Chris Gilbert / Branding / Social Media

Vitamin’s Take on Instagram’s Updates

In contrast with parent company Facebook’s strategy for rolling out design updates gradually, on May 11th, Instagram rolled out a completely new look — all at once. The update has been a popular topic in the design community, and we couldn’t resist chiming in. The new minimal app design is an evolution of subtracting rather than adding. The…

By vitamin / Social Media

The Value of Instagram for B2B Brands

With over 400 million users, Instagram is a fantastic medium through which to reach new audiences and share visually appealing and creative content. Yet, many B2B brands shy away from Instagram because they don’t think it’s a valuable platform for their business. Here are some of the reasons why your B2B business should have a…

By vitamin / Social Media

4 Big Changes Coming to Twitter

2015 was not a good year for Twitter. Its stock tumbled by 50% since co-founder Jack Dorsey took over as CEO. Naturally, the company wants to do something about it – and fast. Here are four major changes that Twitter is making to boost its sales and its reputation. Tweets will be ranked by popularity Last…

By Nikki Bracy / Social Media

Top 4 Social Networks to Watch

  We all know that social media is an ever-evolving beast with new apps, networks and platforms being developed and utilized everyday. But amongst the constantly growing list of social networks coming to market, there are always a few that rise to the top – the standout social networks that make a big impact with…