Ideas: The Vitamin Blog

Posts: Public Relations

By vitamin / Public Relations

What Makes a Good Human Interest Story

Human interest stories are typically about extraordinary people or ordinary people who have done extraordinary things. You may not realize it, but you read human interest stories all the time. From the hundreds of thousands of stories by Humans of New York to the heartwarming stories that air on Good Morning America, human interest pieces are everywhere…

By vitamin / Business / Public Relations

6 Marketing Lessons Learned from Powerball Mania

Let’s face it – it’s not mathematically rational to buy a Powerball ticket. The average expected payout per ticket for Wednesday’s $1.6 billion jackpot was a mere $1.12 per ticket – a ticket that costs $2 to play – and the chances of winning were 1 in 292 million. Yet millions of Americans got swept up in Powerball mania…

By vitamin / Fun / Public Relations

Top 5 Local TV Anchor Fails

It’s not easy to be a local TV news anchor – you have to be sharp, articulate and aware of your surroundings at all times. But when an anchor has an off day, it certainly makes for good television for station viewers. Anchors away! Here’s a roundup of our favorite local news fails. 5. Western…

By vitamin / Healthcare / Public Relations

Why You Should Consider Blogger Relations for your Next Healthcare Campaign

Vitamin recently gave a joint presentation about integrated campaigns at PRSA-Maryland’s #Chessie conference with our client Saint Agnes Hospital, and we were struck by how many healthcare marketers had never considered blogger relations before. It seems that blogger relations is underutilized in public relations – especially in healthcare – but we’re here to give you…

By vitamin / Public Relations

Five Mistakes You’re Making In Media Interviews

While media interviews often lead to very positive press exposure, they can become PR nightmares if handled incorrectly. Microsoft CEO Satya Nadella learned this the hard way when he was asked to give advice to women who are uncomfortable asking for a raise, and he suggested that not asking for a raise would result in…

By vitamin / Fun / Public Relations

4 PR Lessons Learned From Game Of Thrones

It’s that time of year again – with the newest season officially underway, almost 8 million viewers are back to play Game of Thrones. We here at Vitamin are addicted to the series, and talk about it so much that we couldn’t help but incorporate it into our work. The lessons that Game of Thrones…