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Posts: Public Relations

By vitamin / Public Relations

3 Takeaways from Our Coffee With Session

As public relations professionals, our job is to protect our clients and maintain good relationships with the media. But often times, we find ourselves in situations where those two things are at odds with each other. If a reporter is pushing to interview you or your client about a negative or controversial story, how do…

By vitamin / Public Relations

What Makes a Good Human Interest Story

Human interest stories are typically about extraordinary people or ordinary people who have done extraordinary things. You may not realize it, but you read human interest stories all the time. From the hundreds of thousands of stories by Humans of New York to the heartwarming stories that air on Good Morning America, human interest pieces are everywhere…

By Amanda Guagliardo / Fun / Public Relations

Top 5 Local TV Anchor Fails

It’s not easy to be a local TV news anchor – you have to be sharp, articulate and aware of your surroundings at all times. But when an anchor has an off day, it certainly makes for good television for station viewers. Anchors away! Here’s a roundup of our favorite local news fails. 5. Western…

By Amanda Guagliardo / Healthcare / Public Relations

Why You Should Consider Blogger Relations for your Next Healthcare Campaign

Vitamin recently gave a joint presentation about integrated campaigns at PRSA-Maryland’s #Chessie conference with our client Saint Agnes Hospital, and we were struck by how many healthcare marketers had never considered blogger relations before. It seems that blogger relations is underutilized in public relations – especially in healthcare – but we’re here to give you…

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