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Posts: Healthcare

By vitamin / Healthcare

8 Healthcare Marketing Lessons Learned from the ALS Ice Bucket Challenge

By now, we’ve all heard of the social media phenomenon that’s swept the nation: the ALS Ice Bucket Challenge, meant to raise awareness for the neurodegenerative disease, amyotrophic lateral sclerosis (ALS). Though it wasn’t planned in a corporate boardroom, the Ice Bucket Challenge demonstrates the enormous publicity power of grass roots marketing. The campaign brought…

By Nikki Bracy / Healthcare

INFOGRAPHIC: The Stats on Healthcare Marketing

Healthcare Marketers should be using an integrated plan to reach patients where they are most. By strategically incorporating search engine optimization (SEO), public relations, social media and email into your marketing plan, you can ensure that your healthcare brand is successfully being seen by your targeted patient population. Don’t believe us? Check out the infographic…

By vitamin / Client Clips / Healthcare

Client Clips: RMF’s 10 Tips for Healthcare Facility Assessments

James I. Givens, CxA, and Cullen Simon, PE, LEED AP, of RMF Engineering, recently contributed a bylined article to Health Facilities Management, a publication of the American Hospital Association, offering expert advice for assessing a health care facility.  Ten considerations for conducting a health care facility assessment by James I. Givens CxA and Cullen Simon PE, LEED…

By vitamin / Healthcare / Social Media

Get Patients to Read Your Healthcare Blog

Healthcare organizations have really been stepping up their efforts in the digital space. From Spectrum Health’s Google+ hangout about bone marrow transplants to University of Colorado Health’s March MAN-ness campaign, there have been some unique digital marketing pushes from major health organizations in recent years. But when patient treatment, health regulations and budgets are top…

By vitamin / Client Clips / Healthcare

Client Clips: CBS Covers Fight Against Heart Disease

Saint Agnes Hospital’s Red Dress Sunday, a faith-based program to raise awareness about heart disease in women, was recently highlighted by CBS Baltimore’s Gigi Barnett.  Doctors & Churches Team Up To Fight Heart Disease In Women   BALTIMORE (WJZ) — Every minute in this country, one woman dies because of heart disease. It is the number…

By vitamin / Client Clips / Healthcare

Client Clips: AFRO Coverage of Saint Agnes’ Red Dress Sunday

The AFRO Baltimore recently covered our client, Saint Agnes Hospital’s, 10th Annual Red Dress Sunday, which raised awareness about the devastating impact of heart disease. Saint Agnes Hospital’s 10th Annual Red Dress Sunday Program Kicks Off with Educational Women’s Heart Health Symposium   By: AFRO Staff For the 10th consecutive year, Saint Agnes Hospital is raising…