Ideas: The Vitamin Blog

Posts: Healthcare

By vitamin / Healthcare

7 Creative Marketing Ideas for Healthcare Organizations

Whether you’re focused on patient acquisition or trying to grow your organization, your marketing strategy will be at the crux of your success. And with the growing competition in the healthcare industry, it has become increasingly important to employ creative marketing tactics that cut through the clutter and deepen relationships with your patient population. Check…

By Vitamin / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By vitamin / Healthcare

3 Takeaways from the 2016 MASHSMD Fall Conference

Last week, the Vitamin PR team attended the 2016 MASHSMD Fall Conference. We loved meeting other healthcare marketers, and had the privilege of hearing several fantastic speakers throughout the day. Two presentations that really stood out for us were Dr. Michael Gillette’s discussion titled, “The Ethics of Healthcare Marketing,” and Rob Rosenberg’s talk titled, “Brand…

By vitamin / Healthcare / Holidays

3 Healthcare Marketing Tips for Valentine’s Day

There’s nothing better than Valentine’s Day to remind marketers about the importance of relationships. Even if you don’t sell lingerie or flowers, there’s still a lot you can do to take advantage of the holiday – especially in healthcare. Valentine’s Day is right around the corner – do you have a marketing strategy in place?…