Ideas: The Vitamin Blog

Posts: Healthcare

By Kendall Bair / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By vitamin / Healthcare

3 Takeaways from the 2016 MASHSMD Fall Conference

Last week, the Vitamin PR team attended the 2016 MASHSMD Fall Conference. We loved meeting other healthcare marketers, and had the privilege of hearing several fantastic speakers throughout the day. Two presentations that really stood out for us were Dr. Michael Gillette’s discussion titled, “The Ethics of Healthcare Marketing,” and Rob Rosenberg’s talk titled, “Brand…

By Amanda Guagliardo / Healthcare / Holidays

3 Healthcare Marketing Tips for Valentine’s Day

There’s nothing better than Valentine’s Day to remind marketers about the importance of relationships. Even if you don’t sell lingerie or flowers, there’s still a lot you can do to take advantage of the holiday – especially in healthcare. Valentine’s Day is right around the corner – do you have a marketing strategy in place?…

By Amanda Guagliardo / Healthcare / Public Relations

Why You Should Consider Blogger Relations for your Next Healthcare Campaign

Vitamin recently gave a joint presentation about integrated campaigns at PRSA-Maryland’s #Chessie conference with our client Saint Agnes Hospital, and we were struck by how many healthcare marketers had never considered blogger relations before. It seems that blogger relations is underutilized in public relations – especially in healthcare – but we’re here to give you…

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