Ideas: The Vitamin Blog

Posts: Branding

By vitamin / Advertising / Branding

Best Mom-Minded Ads

Moms are a significant target audience for consumer brands. They represent a $2.4 trillion market and more often than not, they are the household decision makers and shoppers, so brands are constantly spending money on research and marketing to capture more of moms’ mind share and market share. Being a mom is a full-time commitment…

By vitamin / Advertising / Branding / Fun

8 Marketing Campaigns We Love

Sometimes, we just don’t tell the brands we hold so dear to our heart just how much we adore them. So with Valentine’s Day just around the corner, we wanted to show a little love to some of the ads we love the most. Cardstore’s “The World’s Toughest Job” Personalized greeting card company, Cardstore, created…

By vitamin / Branding / Business / Fun

4 Business Lessons from Miley Cyrus

If you think about it, celebrities operate very similar to companies – they have a target audience, a product / service that they sell to that audience (whether it be music or a new fashion line) and a variety of unique messages to share. And so often times, there are many business lessons we can…

By vitamin / Branding / Business

Clues that it Might Be Time for a Brand Refresh

Making the decision to overhaul your brand is a big one – and it shouldn’t be taken lightly. It takes a lot of time, energy and resources to successfully refresh your brand. But with that said, too many companies are being far too conservative in evaluating the effectiveness of their brand messaging and look-and-feel. So…

By vitamin / Branding / Fun

The Last Logo Standing

March Madness is one of my favorite times of year. Though I don’t watch as many regular season basketball games as I used to, I still get pretty excited once tournament time rolls around. I fill out a dozen or so brackets for different pools, each with more scrutiny than the next. So after all…

By vitamin / Branding / Business

The Luck of the Irish Sponsored by Charm City

It was announced Tuesday that Under Armour has secured the largest partnership deal ever in college athletics, by signing with the University of Notre Dame as its premier athletic provider. In June, Notre Dame will end a 17-year run with UA-rival, Adidas. This is shaping up to be a major power-grab for both ND and UA:…