Ideas: The Vitamin Blog

Posts: Branding

By Savannah Isner / Branding / Business

How ‘Millennial’ is Your Business?

Millennials — defined as anyone born between the early 1980s and early 2000s — are taking over the world and particularly, the business world. Currently, they are the largest generation in the workforce, surpassing Baby Boomers and Gen X. As you evaluate your work environment, you may notice that Millennials have a growing presence: whether…

By vitamin / Branding / Fun / Holidays

2017: It’s Gonna Be a Spicy One!

Hey folks! Another year has gone by and now it’s time to journey boldly into the new year. We’re excited to see what 2017 has in store for us all. As you may know, we generally send an annual holiday or new year gift to our clients. In the past we’ve gifted cupcakes, Kinderhook deliciousness, coffee, hot…

By Doug Hucker / Branding / Web Design

Value-based Decision Making

Websites range in complexity from massive eCommerce systems to simple, single-page portfolio sites. Regardless of how big or small a project is, a lot of decisions need to be made along the way in order to successfully transform what began as an idea into a fully functioning website. So, how do we go about making…

By Alex Rebele / Branding

How to Stand Out in a Crowded Marketplace

With a plethora of new products and services saturating your market space and shouting for people’s attention, how do you make sure your brand is noticed? A brand that remains true to its roots is a breath of fresh air in a world overwhelmed by fads and trends, so tell an authentic story that will…

By Alex Rebele / Branding

Brand Standards Manuals: Part 2

Key Components of a Brand Standards Manual With an environment increasingly saturated in all forms of media, it is more important than ever to have a solid brand to stand out amongst the majority. Part of standing out is an assertive brand that is unified with a brand standards manual. This ensures all elements of…

By Alex Rebele / Branding

Brand Standards Manuals: Part 1

The Value of a Brand Standards Manual Your brand is more than just a logo or tagline – it’s your identity. It communicates who you are and what you stand for. And a strong brand can move mountains for your business. Any company that understands the importance of brand development will invest heavily in its…

By Chris Gilbert / Branding / Social Media

Vitamin’s Take on Instagram’s Updates

In contrast with parent company Facebook’s strategy for rolling out design updates gradually, on May 11th, Instagram rolled out a completely new look — all at once. The update has been a popular topic in the design community, and we couldn’t resist chiming in. The new minimal app design is an evolution of subtracting rather than adding. The…

By Alex Rebele / Branding / Fun / Holidays

John Waters’ Christmas Spirit

As we are just exiting the 2015 holiday season, we wanted to take a quick look back at the things that make the Baltimore season standout. Quite frankly, nothing shouts “Baltimore Christmas spirit” like a John Waters advent calendar. Some background on this piece… Last year the team at Vitamin received a copy of this…

By vitamin / Branding / Business / Web Design

5 Reasons Responsive Websites Rule

Responsive design is the practice of designing and coding a website to function seamlessly across any device: mobile, tablet or desktop. As more and more users step away from their desktops and embrace the freedom that today’s mobile devices enable, ensuring a favorable experience seamlessly across any and all devices is the only way to design for today’s Internet. Here are…

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