Ideas: The Vitamin Blog

Posts: Advertising

By Nikki Bracy / Advertising

3 Reasons Creative Briefs Are Critical

A creative brief is a simple but important document that agency teams use to jumpstart a major project such as an ad campaign, a video or print design piece. The brief is typically developed by your agency based on previous client communication and it sets the stage for the entire project. The brief includes everything from project goals…

By Nikki Bracy / Advertising

The Battle of the Cell Phone Networks

Have you been keeping up with the strange advertising battle of the cell phone networks? The commercials have gotten progressively more competitive as the year has gone on … and it’s literally amazing. In case you forgot, it all started with balls. Verizon released a commercial called “A Better Network As Explained by Colorful Balls.” Different colored balls…

By vitamin / Advertising

Why Butterfinger Will Make You Want to Watch the Playoffs

If you obey all of the rules, you’ll miss all of the fun. — Katharine Hepburn That’s a quote that we actually have hanging in our office, and it perfectly sets the tone for Butterfinger’s latest campaign announcement. Butterfinger announced that it will pay up to $50,000 in NFL excessive celebration fines levied against NFL…

By Nikki Bracy / Advertising / Fun

Vitamin’s Top 5 Ads of 2015

2015 was a fun year of advertising. We saw a puppy and owner bond in a hilarious Purina brand video; watched Microsoft and Apple play nice during the holidays; and saw Coca-Cola take a stance on bullying. But below is our list of our absolute favorite ads of the year. They were creative, engaging to…

By Nikki Bracy / Advertising / Branding

Best Mom-Minded Ads

Moms are a significant target audience for consumer brands. They represent a $2.4 trillion market and more often than not, they are the household decision makers and shoppers, so brands are constantly spending money on research and marketing to capture more of moms’ mind share and market share. Being a mom is a full-time commitment…