Wiencek + Associates
Services: Print / Web
Vitamin helped Wiencek craft an engaging, professional brand, matching collateral and marketing site.
From the homepage, through the various interior sections, each page of the Wiencek + Associates site feels clean and unique. An implied visual grid individualizes each page by dividing them into varying numbers and sizes of text columns and image placements. Vitamin sprinkled interactive elements throughout the site, helping focus visitors on specific content areas, such as team bios and client work. Vitamin was also handled copywriting for the site. We outfitted the site with a custom content management system that allows the firm to keep the site current with company news and project highlights.
The Wiencek stationery package was crafted to make use of an underlying grid. Text areas, rules and even the logo are tied into this grid. As a result, each individual piece of the package maintains a clean and restrained look while remaining intrinsically tied to the additional pieces of the package. An architectural sketch of a building facade, extracted from a prominent mural in the Wiencek + Associates Gaithersburg office, became a natural branding element that we incorporated onto the business card, letterhead and envelope.