Becker Morgan Group
Services: Custom WordPress Site
Becker Morgan Group designed its first website with Vitamin in 2012. The project lasted a strong five years but had become outdated. It was not generating as many inbound leads for new business and the interface, way-finding and content had become cumbersome and less than mobile friendly.
Leveraging the WordPress platform we designed the new website for a truly “mobile-first” experience. Vitamin updated the user interface and navigation to include better, faster and easier way-finding, flow of content, calls-to-action and delivery of data points that target audiences were most interested in finding. Additionally, we developed a robust project portfolio that is highly customizable through intuitive category filtering. All content and page structure were developed to funnel the user through a targeted journey that culminates in contacting Becker Morgan via form or telephone to get a project started.
- The new website is modern, mobile-first and seamless across all devices
- The project portfolio uses a simple yet intelligent filtering system so that that users can find the project they want in whatever category they desire
- Within the first 2 weeks the new site more than doubled the number qualified leads for new business compared to the previous 6 month period