Becker Morgan Group

Services: Custom WordPress Site

The Challenge

Becker Morgan Group designed its first website with Vitamin in 2012. The project lasted a strong five years but had become outdated. It was not generating as many inbound leads for new business and the interface, way-finding and content had become cumbersome and less than mobile friendly.

The Solution

Leveraging the WordPress platform we designed the new website for a truly “mobile-first” experience. Vitamin updated the user interface and navigation to include better, faster and easier way-finding, flow of content, calls-to-action and delivery of data points that target audiences were most interested in finding. Additionally, we developed a robust project portfolio that is highly customizable through intuitive category filtering. All content and page structure were developed to funnel the user through a targeted journey that culminates in contacting Becker Morgan via form or telephone to get a project started.

The Results

  • The new website is modern, mobile-first and seamless across all devices
  • The project portfolio uses a simple yet intelligent filtering system so that that users can find the project they want in whatever category they desire
  • Within the first 2 weeks the new site more than doubled the number qualified leads for new business compared to the previous 6 month period

View Live Site

Custom WordPress website design for Becker Morgan Group.
Custom WordPress website displayed on an iPad. Design for Becker Morgan Group
Custom WordPress website design for Becker Morgan Group.