Ideas: The Vitamin Blog
By Kendall Bair / Business

3 Ways a Marketing Plan Can Be a Game-Changer

We’re already through the first quarter of 2017 — can you believe it? While most marketing executives set loose goals for the year, many forego the process of developing a formal marketing plan. A thorough marketing plan will create a unified focus for your company and can play a significant role in growing and /…

By Alex Rebele / Technology / Web Design

Getting the Best Out of Photography for Your Website

Powerful and authentic imagery makes a big impact on someone visiting your website; it immediately establishes a connection between your brand and your audience. As technology continues to become more affordable, high-resolution and color-rich displays are becoming the common viewing source, so it is important to take great care when selecting (or taking) photography for your brand….

By vitamin / Branding / Fun / Holidays

2017: It’s Gonna Be a Spicy One!

Hey folks! Another year has gone by and now it’s time to journey boldly into the new year. We’re excited to see what 2017 has in store for us all. As you may know, we generally send an annual holiday or new year gift to our clients. In the past we’ve gifted cupcakes, Kinderhook deliciousness, coffee, hot…

By Kendall Bair / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By Kendall Bair / Social Media

Best Uses of Snapchat in 2016

If there was any doubt about the value of a brand presence on Snapchat, the wildly successful campaigns brands executed this year definitely proved its worth. Here are our top four favorite Snapchat campaigns of 2016: 4. Presidential Campaign Lenses and Geofilters Coming in in 4th place is the unique way the presidential candidates infused…

By Doug Hucker / Branding / Web Design

Value-based Decision Making

Websites range in complexity from massive eCommerce systems to simple, single-page portfolio sites. Regardless of how big or small a project is, a lot of decisions need to be made along the way in order to successfully transform what began as an idea into a fully functioning website. So, how do we go about making…

By Alex Rebele / Branding

How to Stand Out in a Crowded Marketplace

With a plethora of new products and services saturating your market space and shouting for people’s attention, how do you make sure your brand is noticed? A brand that remains true to its roots is a breath of fresh air in a world overwhelmed by fads and trends, so tell an authentic story that will…

By Kendall Bair / Built

What Does Your Website Say About Your AEC Firm?

It’s tempting to give your website the cold shoulder when things get hectic, but we challenge you to change the way you view the role your site plays at your architecture, engineering or construction firm. Think about it this way: a quality website is constantly working for you in the background. People who come across…

By vitamin / Healthcare

3 Takeaways from the 2016 MASHSMD Fall Conference

Last week, the Vitamin PR team attended the 2016 MASHSMD Fall Conference. We loved meeting other healthcare marketers, and had the privilege of hearing several fantastic speakers throughout the day. Two presentations that really stood out for us were Dr. Michael Gillette’s discussion titled, “The Ethics of Healthcare Marketing,” and Rob Rosenberg’s talk titled, “Brand…