Ideas: The Vitamin Blog
By Nikki Bracy / Social Media

Snapchat: The Social Network to Beat?

Could Snapchat be the social network to beat? Facebook and Instagram certainly seem to think so. Since Snapchat came onto the scene in 2011, it has climbed the charts — particularly amongst millennials who had learned the hard lesson that what happens on the Internet, stays on the Internet. The fact that your “snaps” disappear…

By vitamin / Public Relations

3 Takeaways from Our Coffee With Session

As public relations professionals, our job is to protect our clients and maintain good relationships with the media. But often times, we find ourselves in situations where those two things are at odds with each other. If a reporter is pushing to interview you or your client about a negative or controversial story, how do…

By Nikki Bracy / Social Media

3 Reasons B2B Execs Should Embrace Social Media

For the typical c-suite executive, your day is spent doing a myriad of things to keep the business running smoothly and long story short — you don’t have time to waste. As a result, many B2B execs have cast social media aside, considering it to be a waste of their time or a medium “for…

By vitamin / Recent Work / This Site

4 Ways We Made Our Own Website Even Better

As a web and PR agency, designing websites for our clients is a large component of what we do everyday. We recently redesigned our own website so that our web presence was more modern, exemplary of our uniqueness in the marketplace and a stronger representation of the Vitamin brand. Here are four things we did…

By vitamin / Public Relations

What Makes a Good Human Interest Story

Human interest stories are typically about extraordinary people or ordinary people who have done extraordinary things. You may not realize it, but you read human interest stories all the time. From the hundreds of thousands of stories by Humans of New York to the heartwarming stories that air on Good Morning America, human interest pieces are everywhere…

By Chris Gilbert / Branding / Social Media

Vitamin’s Take on Instagram’s Updates

In contrast with parent company Facebook’s strategy for rolling out design updates gradually, on May 11th, Instagram rolled out a completely new look — all at once. The update has been a popular topic in the design community, and we couldn’t resist chiming in. The new minimal app design is an evolution of subtracting rather than adding. The…

By vitamin / Social Media

The Value of Instagram for B2B Brands

With over 400 million users, Instagram is a fantastic medium through which to reach new audiences and share visually appealing and creative content. Yet, many B2B brands shy away from Instagram because they don’t think it’s a valuable platform for their business. Here are some of the reasons why your B2B business should have a…

By Amanda Guagliardo / Social Media

4 Big Changes Coming to Twitter

2015 was not a good year for Twitter. Its stock tumbled by 50% since co-founder Jack Dorsey took over as CEO. Naturally, the company wants to do something about it – and fast. Here are four major changes that Twitter is making to boost its sales and its reputation. Tweets will be ranked by popularity Last…

By Doug Hucker / Fun

How to See Color Like a Designer

When you walk into the paint section of a hardware store, you usually find yourself staring at a wall of colors; a rainbow composed from thousands of tiny paint swatches, each one with a unique name. The colors have labels that read like flavors and flowers: Tangerine, Lavender, Marigold, Grapefruit, Dewberry! You probably had no…

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