Ideas: The Vitamin Blog
By Vitamin / Branding / Web Design

Value-based Decision Making

Websites range in complexity from massive eCommerce systems to simple, single-page portfolio sites. Regardless of how big or small a project is, a lot of decisions need to be made along the way in order to successfully transform what began as an idea into a fully functioning website. So, how do we go about making…

By Alex Rebele / Branding

How to Stand Out in a Crowded Marketplace

With a plethora of new products and services saturating your market space and shouting for people’s attention, how do you make sure your brand is noticed? A brand that remains true to its roots is a breath of fresh air in a world overwhelmed by fads and trends, so tell an authentic story that will…

By Vitamin / Built

What Does Your Website Say About Your AEC Firm?

It’s tempting to give your website the cold shoulder when things get hectic, but we challenge you to change the way you view the role your site plays at your architecture, engineering or construction firm. Think about it this way: a quality website is constantly working for you in the background. People who come across…

By vitamin / Healthcare

3 Takeaways from the 2016 MASHSMD Fall Conference

Last week, the Vitamin PR team attended the 2016 MASHSMD Fall Conference. We loved meeting other healthcare marketers, and had the privilege of hearing several fantastic speakers throughout the day. Two presentations that really stood out for us were Dr. Michael Gillette’s discussion titled, “The Ethics of Healthcare Marketing,” and Rob Rosenberg’s talk titled, “Brand…

By Alex Rebele / Branding

Brand Standards Manuals: Part 2

Key Components of a Brand Standards Manual With an environment increasingly saturated in all forms of media, it is more important than ever to have a solid brand to stand out amongst the majority. Part of standing out is an assertive brand that is unified with a brand standards manual. This ensures all elements of…

By Alex Rebele / Branding

Brand Standards Manuals: Part 1

The Value of a Brand Standards Manual Your brand is more than just a logo or tagline – it’s your identity. It communicates who you are and what you stand for. And a strong brand can move mountains for your business. Any company that understands the importance of brand development will invest heavily in its…

By vitamin / Fun

What We’ve Learned After 18 Months of Weekly Wellness

In May of 2015, Vitamin launched its own #WeeklyWellness program in response to the desire to increase productivity and promote healthy behaviors in the workplace. Since then, we’ve completed over 72 activities to promote mental and physical wellness – from completing a custom puzzle of our studio to exercising to old 80’s workout videos, we’ve…

By Vitamin / Fun

But First, Coffee

In the Vitamin studio, few things can be as unanimously agreed upon as “but first, coffee.” We recently upgraded to the QuickMill Anita espresso machine, and the coffee aficionados amongst us couldn’t be happier. Craving a more consistent rich flavor and crema, the Anita has pressure gauges providing greater precision control over each shot.  Pulling…

By vitamin / Advertising

The Battle of the Cell Phone Networks

Have you been keeping up with the strange advertising battle of the cell phone networks? The commercials have gotten progressively more competitive as the year has gone on … and it’s literally amazing. In case you forgot, it all started with balls. Verizon released a commercial called “A Better Network As Explained by Colorful Balls.” Different colored balls…

By vitamin / Social Media

Snapchat: The Social Network to Beat?

Could Snapchat be the social network to beat? Facebook and Instagram certainly seem to think so. Since Snapchat came onto the scene in 2011, it has climbed the charts — particularly amongst millennials who had learned the hard lesson that what happens on the Internet, stays on the Internet. The fact that your “snaps” disappear…