Ideas: The Vitamin Blog

Posts by: vitamin

By vitamin / Client Clips

Vitamin Helps Nonprofit Set the Record Straight About Offshore Wind

Offshore wind is coming to Maryland and it’s been quite the controversial topic! After the Baltimore Sun published an op-ed in opposition to the burgeoning industry, the Business Network for Offshore Wind was committed to setting the record straight. As a result, Vitamin placed a rebuttal in the Baltimore Sun by Delegate Ben Kramer responding to the bold…

By vitamin / Public Relations

Media Training 101: What It Is and Why You Need It

Media relations should be a key component of every company’s overall marketing and communications strategy. Why? Because earning positive and compelling coverage in your targeted, top tier media outlets keeps your company top-of-mind, allows you to share brand messaging and positions your business as a valuable resource. One of the key components to successful media…

By vitamin / Healthcare

7 Creative Marketing Ideas for Healthcare Organizations

Whether you’re focused on patient acquisition or trying to grow your organization, your marketing strategy will be at the crux of your success. And with the growing competition in the healthcare industry, it has become increasingly important to employ creative marketing tactics that cut through the clutter and deepen relationships with your patient population. Check…

By vitamin / Client Clips

Vitamin Arranges Podcast Interview for CEO of Saint Agnes Healthcare

Vitamin recently arranged a podcast opportunity between the Baltimore Business Journal and Keith Vander Kolk, CEO of Saint Agnes Healthcare. Vander Kolk spoke with reporter Morgan Eichensehr on healthcare reform and what the uncertainty means for hospitals in Baltimore and across the country. The podcast successfully positioned Vander Kolk as an authority in the healthcare community…

By vitamin / Public Relations

Four Reasons to Embrace Digital Media

The media have historically always shared news through traditional platforms such as print, television and radio. But in our increasingly digital age, the media is quickly embracing digital mediums (such as social media, blogs and apps) as valuable ways to share their stories. While many clients tell us that their goal is to be featured…

By vitamin / Client Clips

Vitamin Scores Exposure in Washington Post for KLNB

Have you ever wondered why retail storefronts often remain empty? Vitamin coordinated an interview for KLNB, the full-service commercial real estate brokerage, with the Washington Post to discuss just that. Associate broker Veronica Salcido, gave a smart interview about tenant and landlord needs, market dynamics and reasons certain locations are hard to rent. The piece ran online…

By vitamin / Public Relations

Earning Media Coverage: 4 Ways to Make it Newsworthy

The media is always looking for the next big story – something that is going to capture the attention of their audience and keep them coming back for more information. And there is always one question reporters ask when trying to decide if your pitch is worth pursuing: is it newsworthy? Now I know what…

By vitamin / Advertising

3 Reasons Creative Briefs Are Critical

A creative brief is a simple but important document that agency teams use to jumpstart a major project such as an ad campaign, a video or print design piece. The brief is typically developed by your agency based on previous client communication and it sets the stage for the entire project. The brief includes everything from project goals…