Ideas: The Vitamin Blog

Posts by: vitamin

By vitamin / Client Clips

Vitamin Secures Spotlight on Leader in Catholic Community

Vitamin secured a spotlight article on Michelle Sheldon-Rubio, a diabetes nurse educator at Saint Agnes Hospital who is a leader in the healthcare and Catholic communities. After winning Health Monitor’s Life Changer Award for Diabetes Educators, Vitamin pitched her unique story to the Catholic Review. A reporter interviewed her and covered her story in print and…

By vitamin / Public Relations

3 Takeaways from Our Coffee With Session

As public relations professionals, our job is to protect our clients and maintain good relationships with the media. But often times, we find ourselves in situations where those two things are at odds with each other. If a reporter is pushing to interview you or your client about a negative or controversial story, how do…

By vitamin / Client Clips

Vitamin Secures Interview & Photo Shoot for Saint Agnes

Finding new forms of treatment to fight cancer is always a top priority in the healthcare industry and Saint Agnes Hospital is at the forefront of that effort. Vitamin arranged a photo shoot and interview with Dr. Steven Cunningham, director of pancreatic and hepatobiliary surgery at Saint Agnes Hospital, for Chesapeake Physician Magazine. The article explores…

By vitamin / Recent Work / This Site

4 Ways We Made Our Own Website Even Better

As a web and PR agency, designing websites for our clients is a large component of what we do everyday. We recently redesigned our own website so that our web presence was more modern, exemplary of our uniqueness in the marketplace and a stronger representation of the Vitamin brand. Here are four things we did…

By vitamin / Client Clips

Vitamin Snags Cover Story for RMF Engineering

Vitamin secured a cover story in HPAC Engineering Magazine for RMF Engineering. The article — “Wright-Patterson Air Force Base Coal-to-Natural-Gas Boiler Conversion” — highlights RMF’s innovative approach to bringing two central heating plants on an air force base into compliance with new Maximum Achievable Control Technology (MACT) standards established by the U.S. EPA. Read the…

By vitamin / Public Relations

What Makes a Good Human Interest Story

Human interest stories are typically about extraordinary people or ordinary people who have done extraordinary things. You may not realize it, but you read human interest stories all the time. From the hundreds of thousands of stories by Humans of New York to the heartwarming stories that air on Good Morning America, human interest pieces are everywhere…

By vitamin / Client Clips

Vitamin Scores Double Coverage for New CEO

Vitamin arranged meet-and-greets between major local news media and the new CEO of Vitamin’s client, Saint Agnes Hospital. One meet-and-greet spawned more than just a spotlight on the new CEO, Keith Vander Kolk, as the reporter needed a source for a story she was working on about hospital rates in Maryland and the future of healthcare. The meet-and-greet…

By vitamin / Client Clips

Vitamin Secures Feature for Saint Agnes’ New CEO

Vitamin arranged a private, in-person meet & greet with Keith Vander Kolk, Saint Agnes’ new president and CEO, and the business reporter at The Daily Record. They met to discuss Keith’s vision for the hospital, the changing healthcare landscape and the hospital’s significant projects. The resulting article published in print and online. Read the full…

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