Ideas: The Vitamin Blog

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By vitamin / Client Clips

Vitamin Arranges Podcast Interview for CEO of Saint Agnes Healthcare

Vitamin recently arranged a podcast opportunity between the Baltimore Business Journal and Keith Vander Kolk, CEO of Saint Agnes Healthcare. Vander Kolk spoke with reporter Morgan Eichensehr on healthcare reform and what the uncertainty means for hospitals in Baltimore and across the country. The podcast successfully positioned Vander Kolk as an authority in the healthcare community…

By vitamin / Public Relations

Four Reasons to Embrace Digital Media

The media have historically always shared news through traditional platforms such as print, television and radio. But in our increasingly digital age, the media is quickly embracing digital mediums (such as social media, blogs and apps) as valuable ways to share their stories. While many clients tell us that their goal is to be featured…

By vitamin / Client Clips

Vitamin Scores Exposure in Washington Post for KLNB

Have you ever wondered why retail storefronts often remain empty? Vitamin coordinated an interview for KLNB, the full-service commercial real estate brokerage, with the Washington Post to discuss just that. Associate broker Veronica Salcido, gave a smart interview about tenant and landlord needs, market dynamics and reasons certain locations are hard to rent. The piece ran online…

By vitamin / Public Relations

Earning Media Coverage: 4 Ways to Make it Newsworthy

The media is always looking for the next big story – something that is going to capture the attention of their audience and keep them coming back for more information. And there is always one question reporters ask when trying to decide if your pitch is worth pursuing: is it newsworthy? Now I know what…

By vitamin / Client Clips

Vitamin Handles Media Blitz for KLNB’s New President & COO

Vitamin recently handled the announcement of KLNB’s new president and COO, Marc Menick. Vitamin orchestrated the press strategy and led media outreach surrounding Menick’s new role, his expertise in the CRE industry and his vision for KLNB. Vitamin secured a series of press hits with top tier local and trade media, including the Baltimore Business Journal,…

By vitamin / Branding / Business

How ‘Millennial’ is Your Business?

Millennials — defined as anyone born between the early 1980s and early 2000s — are taking over the world and particularly, the business world. Currently, they are the largest generation in the workforce, surpassing Baby Boomers and Gen X. As you evaluate your work environment, you may notice that Millennials have a growing presence: whether…

By vitamin / Client Clips

Vitamin Lands Coverage in U.S. News & World Report

Vitamin managed media relations at the Business Network for Offshore Wind’s 2017 International Offshore Wind Partnering Forum, resulting in coverage from a number of local media and national trade outlets.  Coverage of note included an article in U.S. News & World Report that provides a comprehensive look at the future of offshore wind in Maryland. The…

By vitamin / Client Clips

Vitamin Coordinates Podcast Interview for Offshore Wind Expert

Vitamin recently secured an exciting podcast opportunity with the Baltimore Business Journal for Liz Burdock, executive director of the Business Network for Offshore Wind. Burdock had an in-depth conversation about the future of offshore wind in Maryland with Carley Milligan, associate editor at the BBJ. The podcast was recorded just days before the Network’s annual International…

By vitamin / Client Clips

Vitamin Earns Regional, Trade Coverage for Georgelakos Retirement

Vitamin recently handled the announcement of Andy Georgelakos’ retirement from KLNB after 31 years at the full-service commercial real estate brokerage. Vitamin orchestrated the press strategy and led media outreach surrounding the retirement of Georgelakos who has served as managing partner of KLNB for the past 17 years. Vitamin secured numerous press hits among regional…