Ideas: The Vitamin Blog

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By vitamin / Client Clips

Vitamin Coordinates Podcast Interview for Offshore Wind Expert

Vitamin recently secured an exciting podcast opportunity with the Baltimore Business Journal for Liz Burdock, executive director of the Business Network for Offshore Wind. Burdock had an in-depth conversation about the future of offshore wind in Maryland with Carley Milligan, associate editor at the BBJ. The podcast was recorded just days before the Network’s annual International…

By vitamin / Client Clips

Vitamin Earns Regional, Trade Coverage for Georgelakos Retirement

Vitamin recently handled the announcement of Andy Georgelakos’ retirement from KLNB after 31 years at the full-service commercial real estate brokerage. Vitamin orchestrated the press strategy and led media outreach surrounding the retirement of Georgelakos who has served as managing partner of KLNB for the past 17 years. Vitamin secured numerous press hits among regional…

By vitamin / Client Clips

Vitamin Gets Offshore Wind Client On the Air, in the Headlines

The Business Network for Offshore Wind hosted a Maryland Wind Industry Day, introducing the Maryland business community to the two developers vying for the funding that will allow them to build an offshore wind farm off the coast of Maryland — Deepwater Wind and US Wind. Vitamin handled the press strategy and media relations for the…

By vitamin / Branding / Fun / Holidays

2017: It’s Gonna Be a Spicy One!

Hey folks! Another year has gone by and now it’s time to journey boldly into the new year. We’re excited to see what 2017 has in store for us all. As you may know, we generally send an annual holiday or new year gift to our clients. In the past we’ve gifted cupcakes, Kinderhook deliciousness, coffee, hot…

By vitamin / Healthcare

3 Takeaways from the 2016 MASHSMD Fall Conference

Last week, the Vitamin PR team attended the 2016 MASHSMD Fall Conference. We loved meeting other healthcare marketers, and had the privilege of hearing several fantastic speakers throughout the day. Two presentations that really stood out for us were Dr. Michael Gillette’s discussion titled, “The Ethics of Healthcare Marketing,” and Rob Rosenberg’s talk titled, “Brand…

By vitamin / Fun

What We’ve Learned After 18 Months of Weekly Wellness

In May of 2015, Vitamin launched its own #WeeklyWellness program in response to the desire to increase productivity and promote healthy behaviors in the workplace. Since then, we’ve completed over 72 activities to promote mental and physical wellness – from completing a custom puzzle of our studio to exercising to old 80’s workout videos, we’ve…

By vitamin / Client Clips

Vitamin Secures Spotlight on Leader in Catholic Community

Vitamin secured a spotlight article on Michelle Sheldon-Rubio, a diabetes nurse educator at Saint Agnes Hospital who is a leader in the healthcare and Catholic communities. After winning Health Monitor’s Life Changer Award for Diabetes Educators, Vitamin pitched her unique story to the Catholic Review. A reporter interviewed her and covered her story in print and…

By vitamin / Public Relations

3 Takeaways from Our Coffee With Session

As public relations professionals, our job is to protect our clients and maintain good relationships with the media. But often times, we find ourselves in situations where those two things are at odds with each other. If a reporter is pushing to interview you or your client about a negative or controversial story, how do…

By vitamin / Client Clips

Vitamin Secures Interview & Photo Shoot for Saint Agnes

Finding new forms of treatment to fight cancer is always a top priority in the healthcare industry and Saint Agnes Hospital is at the forefront of that effort. Vitamin arranged a photo shoot and interview with Dr. Steven Cunningham, director of pancreatic and hepatobiliary surgery at Saint Agnes Hospital, for Chesapeake Physician Magazine. The article explores…